Study On The Effect of Management Innovation On Firm Performance Based On Case Analysis of Zhong An Real Estate Partner System

Affected by the macro environment factors, such as economic growth rate of decline, China's real estate market net profit growth rate decline gradually. With the central limit of limited loans and a series of sound policy introduced, the real estate market is gradually showing signs of stabilizing, the industry overall revenue increase, but the profit rate began to decline, how to improve the performance of enterprises to profit growth, has become a practical problem enterprises must face.

Through theoretical research and case analysis, research management innovation impact on business performance. Effect of Zhong’an real estate marketing partner and business partner system on corporate performance, in order to validate the research theme. The main conclusions are as follows:

(1) Management innovation has significantly enhance enterprise performance. The effectiveness of the marketing partner and business partner has significantly enhance enterprise performance. Business partner has a great role in promoting the operation of the project management, is the overall level of a project management; marketing partners, is mainly in terms of sales and cost impact on enterprise performance.

(2) Partner institution granting autonomous decision-making team, reduced decision-making mistakes to achieve an efficient management; at the same time encourage and cultivate internal talent, improve the staff's initiative and enthusiasm.