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Barrett, The Honors College Thesis/Creative Project Collection


Contributor
Date Range
2016 2018

This research was aimed at identifying the problems of the kidney transplant market and then proposing business-minded solutions. The methodology that was used to compile research was an industry analysis, a business model canvas, the lean startup methodology, academic papers, popular culture references, previous and present marketing campaigns, an internship at a local hospital, and organ transplant databases. The problems I identified was that kidney transplant industry was favorable but had few competitors, a mounting demand with a lack of supply, a lack of public awareness, negative public perception, and incorrectly focused marketing campaigns. The solutions that I constructed were ...

Contributors
Parikh, Viniti Bhushan, Koretz, Lora, Robert, Jason, et al.
Created Date
2017-05

Becoming good at selling is a nuanced skill. Many pivotal techniques are often not communicated properly in the training and onboarding phases, leaving many members of the sales force "crippled" before they even get into the field. We set out to discern the "best practices" of selling, and the underlying causes as to why they work. Through meticulous research obtained via study of experiments, sourced articles and other academic papers we compiled a thorough outline detailing the most efficient ways to build a relationship with the buyer and close the sale. From there we discussed the methodology to implement those ...

Contributors
Sweeney, Connor, Reid, Tyler, Dietrich, John, et al.
Created Date
2017-05

For my honors thesis, I have been working on a project for Johnson & Johnson as a part of ASU’s Innovation Space program. Throughout this process, I have worked with an interdisciplinary team of students from engineering, design, and business backgrounds. The goal of this project was to come up with new and innovative ways to protect skin from insect aggressors. We began the project by conducting market research, and going through several phases of product development, before eventually creating a working prototype of our solution. The process has been broken up into 7 phases over the course of two ...

Contributors
Elizondo, David Michael, Trujillo, Rhett, Hedges, Craig, et al.
Created Date
2018-05

The purpose of this thesis is to study the happiest countries in the world and see what factors, laws, and values they have in common. I will be focusing on the Scandinavian countries, as they rank highest according to the World Happiness Report. First, I will research these countries to learn more about their political, economic, educational, legal, and social landscapes. Then I will interview individuals from these countries on their views as well as values and thoughts on their country. Finally, I will compare and analyze this information to come to a conclusion to see if there are similar ...

Contributors
Frasure, Laura S., Moore, James, Siroky, David, et al.
Created Date
2018-05

The purpose of this paper is to understand how companies are finding high potential employees and if they are leaving top talent behind in their approach. Eugene Burke stated in 2014 that 55% of employees that are labeled as a High Potential Employee will turn over and move companies. Burke (2014) also states that the average high potential employee tenure is five years. The Corporate Leadership Council says that on average, 27% of a company’s development budget is spent on its high potential program (CEB 2017). For a midsize company, the high potential development budget is almost a million dollars ...

Contributors
Harrison, Carrie, Mizzi, Philip, Ruediger, Stefan, et al.
Created Date
2018-05

Currently, Arizona State University’s West Campus offers students a Bachelor’s of Science degree in Forensics. This degree program has been at ASU’s West campus for over three years now and is at its capacity of 300 students due to limitations on lab space. In order to support the growth and provide students with a valuable experience, the Math and Natural Sciences department seeks to create a “fee-for-service” enterprise within the Forensics division. This new lab called the Arizona State University Forensic Science Center (ASU-FSC) would serve city, county, state, and federal government agencies. The mission of the ASU-FSC is to ...

Contributors
Blackburn, Amy, Snyder, Emily, Dong, Tim, et al.
Created Date
2017-05

The thesis outlines five feasible technologies that can be implemented to assist Arizona State University (ASU) in its attempt to increase its water sustainability practices. After collaborating with internal contacts from ASU’s Sustainability department, a plan was initiated to research, inform, and recommend the best technological solution and potential vendor for ASU. Information on the vendor is included in the analysis describing the company’s history, its service offerings, and application of the technology mentioned using case studies. Potential vendors were contact by phone and additional research was conducted using the each of the company’s website to gather more information such ...

Contributors
Reid, Tatiana, MacDonaldo, Ariane, Printezis, Antonios, et al.
Created Date
2016-12

Artificial intelligence (AI) is a burgeoning technology, industry, and field of study. While interest levels regarding its applications in marketing have not yet translated into widespread adoption, AI holds tremendous potential for vastly altering how marketing is done. As such, AI in marketing is a crucial topic to research. By analyzing its current applications, its potential use cases in the near future, how to implement it and its areas for improvement, we can achieve a high-level understanding of AI’s long-term implications in marketing. AI offers an improvement to current marketing tactics, as well as entirely new ways of creating and ...

Contributors
Cannella, James, Ostrom, Amy, Giles, Charles, et al.
Created Date
2018-05

Asana Arizona is a concept created by Arizona State University students Halie Blauser and Stephen Argentati to sell handmade jewelry. They were inspired to start making jewelry in their free time, and were interested to see if they could create a profitable small business. Their first priority was to create a strategic marketing plan, to examine the current external/internal environment and find marketplace opportunities. As a part of this they performed research to determine which fashion styles would be the best target demographic to market their products to, and found that consumers who identified as “Bohemian”, “Hipster”, and “Punk” were ...

Contributors
Argentati, Stephen, Blauser, Halie, Eaton, Kathryn, et al.
Created Date
2016-12

The purpose of this study was to examine the influence of Assisted Cycling Therapy (ACT) on depression in older adults with Down Syndrome (DS). We predicted that older adults with Down Syndrome would see an improvement in their depressive symptoms after ACT and Voluntary Cycling (VC). However, we predicted there would be a greater improvement in depressive symptoms after ACT in comparison to VC. Depression was measured using a modified version of the Children’s Depression Inventory 2 (CDI 2) due to the low mental age of our participant population. Twenty-one older adults with DS were randomly assigned to one of ...

Contributors
Beaman, Emily Kiernan, Ringenbach, Shannon, Bosch, Pamela, et al.
Created Date
2018-05

Barrett, the Honors College accepts high performing, academically engaged students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project, supervised and defended in front of a faculty committee. The thesis or creative project allows students to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is a student’s opportunity to explore areas of academic interest with greater intensity than is possible in a single course. It is also an opportunity to engage with professors, nationally recognized in their fields and specifically interested and committed to working with honors students. This work provides tangible evidence of a student’s research, writing and creative skills to graduate schools and/or prospective employers.