Barrett, The Honors College Thesis/Creative Project Collection

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2013 2017

Over the last several years there has been increased enthusiasm surrounding local interests, particularly when it comes to the economic development of local communities (Esteves, Barclay, 2011). This study seeks to identify potential barriers to local sourcing that have not been previously identified in literature. By conducting interviews with organizations in the private and public sectors, this study was able to gain a broad perspective of the sourcing decision making process across these sectors. The study was able to determine three new barriers to local sourcing. First, in the private sector, the lack of personal commitment to local sourcing from ...

Contributors
Kolesar, Katherine Ann, Kull, Thomas, Hillman, Amy, et al.
Created Date
2016-12

This thesis provides an analysis on the crowdfunding environment in comparison to traditional fundraising methods in an effort to understand the relationship between the two types of fundraising and why crowdfunding has gained traction. Additionally, this thesis provides a study on good vs. bad crowdfunding to formulate a strategy for crowdfunding success. Methods of analysis include the execution of a situational analysis for both fundraising environments, and the collection of primary and secondary data of case studies of both crowdfunding failures and successes. Results showed that although crowdfunding provides lower search cost, greater efficiency, and eliminates geographical limitations leading to ...

Contributors
Roth, Ari Lawrence Max, Giles, Bret, Schlacter, John, et al.
Created Date
2016-05

The purpose of this paper is to examine the negative effects Abercrombie & Fitch, a pricey retail store aimed at trendy teens to young adults, has on consumers. It analyzes the identity politics and rhetorical elements of the A&F brand. Specifically, it critiques their three issues in advertising, the store's space/layout, and comments made by their former Chief Executive Officer, Mike Jeffries, in order to explain the type of identity the brand invites consumers to become.

Contributors
Leon, Ileana Maria, Quinlivan, Raena, Edson, Belle, et al.
Created Date
2016-05

An in-depth analysis of Homeview Realty and Homeview Financial was conducted. A marketing plan for both companies was prepared for this project. Homeview Realty and Homeview Financial are in the midst of dynamic industries. The landscape of doing business in the real estate and mortgage industries are constantly changing and evolving. Thus, it is vital for Homeview Realty and Homeview Financial to constantly be knowledgeable in these fields. With this dynamic aspect, the landscape for marketing has also changed; it became digital in nature. Thus, it is important to analyze Homeview Realty and Homeview Financial currently and create a live ...

Contributors
Crowley, Rachel Victoria, Ostrom, Lonnie, Montoya, Detra, et al.
Created Date
2014-05

Social media has evolved so quickly in the past two decades and continues to grow and change at a rapid pace. This way of connecting and communicating with others has become so ingrained in daily life and can have a major influence on people’s actions. Social media and social networking look vastly different today than it did in the past, and will continue to change for the future. The sports and travel industries are no exception to the integration of social media. Both entities understand the importance of being prominent in the online domain and connecting to the Millennial generation. ...

Contributors
Homes, Taylor, Larkin, Anna, Eaton, John, et al.
Created Date
2017-05

The purpose of this thesis is to examine the current state of the brick-and-mortar bookselling industry, with particular focus on independent bookstores and their strengths and weaknesses, and synthesizing recommendations for these bookstores to reinvent themselves in a rapidly changing market. This examination is highly relevant given recent concerns that, with the rise of e-retailers like Amazon and the closure of bookstore chain Borders, brick-and-mortar bookstores may be superseded by new digital vendors. Independent bookstores are thought to be at a particular disadvantage to these retailers, given their limited size and resources, as well as the lack of capital or ...

Contributors
Porrell, Kelly Maria, Montoya, Detra, Schlacter, John, et al.
Created Date
2017-05

Branding is one of the most important tools a business can use. Whether consumers know it or not, every purchasing decision that they make – be it for a product or service – is rooted in the brand. Thus, it is somewhat of a surprise that branding for individuals did not become popularized until 1997, with Tom Peters’ article “The Brand Called You.” In his article, Peters remarks on how changes in the marketplace and technology make developing a personal brand more accessible, as well as more important. The increasingly competitive marketplace combined with the rise of social media means ...

Contributors
Binsfeld, Jacqueline Rose, Montoya, Detra, Gray, Nancy, et al.
Created Date
2015-12

What effect do the Non-Message Labeling Factors (Color, Font, Prominence, and Placement) and Customer Belief Frameworks (Institutional Trust, Eco-Label Framework, and Information Source) have on customers’ Willingness to Pay (WTP) for non-GMO Products? The topic of this study is consumer behavior, placed in the context of food history and trends in the United States. This paper also offers a set of best practices for people pursuing a non-GMO product labeling strategy. The method involved an online survey of 217 Arizona State University students who were offered extra credit in their classes in exchange for participation (Appendix 1). The qualitative survey ...

Contributors
Bertch, Madeleine Michelle, Eaton, Kathryn, MacFadyen, Joshua, et al.
Created Date
2016-12

The objective of this paper is to give information that can assist Independent (indie) authors at every stage of the book process: development, promotion and distribution of their books. The book market is changing, and it’s changing today. As the market evolves it is essential for authors to evolve as well. Due to the market’s evolution, authors must question every stage of the book process, from beginning to end. It is due to these significant changes that my paper will be formatted more as a guide for newer indie authors or authors who are having trouble keeping up with the ...

Contributors
Collopy, Robert Edward, Ostrom, Amy, Eaton, John, et al.
Created Date
2014-05

The United States is attempting to find the most efficient ways of responding to the threat of terrorist recruitment within its borders. ISIS has effectively recruited individuals from around the world on a large scale and specifically targets citizens of Western countries with high-quality, cinematic, English-language recruitment material. In the following analysis, we propose an additional approach to understanding ISIS recruitment appeal by comparing the content of recruitment messaging from a militaristic (but value-oriented) organization that is familiar to the authors of this thesis (the United States Marine Corps) with the militaristic but value-oriented unfamiliar (ISIS). Through this analysis, we ...

Contributors
Parriott, Emily, Schaefers, Rachel, Ruston, Scott, et al.
Created Date
2017-05

Barrett, the Honors College accepts high performing, academically engaged students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project, supervised and defended in front of a faculty committee. The thesis or creative project allows students to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is a student’s opportunity to explore areas of academic interest with greater intensity than is possible in a single course. It is also an opportunity to engage with professors, nationally recognized in their fields and specifically interested and committed to working with honors students. This work provides tangible evidence of a student’s research, writing and creative skills to graduate schools and/or prospective employers.