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Barrett, The Honors College Thesis/Creative Project Collection


Contributor
Date Range
2008 2018

The objective of this case study is to understand the context for which process improvement is effective and the challenges of implementing change. In 2015, a major apparel retailer pioneered a value stream mapping project that addressed the order writing process between its merchandising team and an external vendor. This case follows the development and execution of the project and the challenge of sustaining the improvements rendered. Thorough analysis supports the recommendation for continued organizational support, a post-event auditing process, and specific metrics to indicate the project’s success.

Contributors
Morell, Hannah Christine, Maltz, Arnold, Ostrom, Amy, et al.
Created Date
2016-05

This thesis provides a conceptualization and evaluation of the different dimensions of viral marketing (i.e., good digital strategy, viral and mega viral), as well as an identification of what triggers consumers to share videos and other digital content made by and for brands. In addition, based off of the research and three case studies that exemplify viral marketing (i.e. Nike, Blendtec and Old Spice), this thesis provides an application of viral marketing to the brand JanSport.

Contributors
Melby, Lauren Elizabeth, Ostrom, Amy, Giles, Bret, et al.
Created Date
2013-05

Scottsdale Ranch Animal Hospital (SRAH) is a well-established veterinary clinic co-owned by Dr. John Nick and Dr. Richard Stolper that is located in Scottsdale, Arizona. The hospital’s mission is to provide, “the highest quality medical, surgical, educational, boarding and grooming services available. We strive for the highest level of integrity and compassion in our interaction with our patients and their human pets” (“Welcome to Scottsdale Ranch Animal Hospital”). The purpose of this report is to analyze the current market position of Scottsdale Ranch Animal Hospital, and make appropriate marketing recommendations and strategies for implementation. Managerial goals include increasing customer retention ...

Contributors
Stolper, Samantha Lynn, Ostrom, Amy, Denning, Michael, et al.
Created Date
2014-05

Advertising to the Millennial Generation is an honors thesis project that combines research with a creative application. The thesis is broken into three main sections: a literature review of the Millennial Generation, three case studies identifying brands or advertising campaigns that have successfully reached Generation Y, and the application of these findings to an advertising campaign with additional marketing mix elements for Bose headphones. Before creating a campaign targeting Millennials, this thesis first identifies which consumers belong in the Millennial demographic. The definition given looks beyond the ‘age 18-34’ demographic information and analyzes the generation’s unique characteristics, their feelings of ...

Contributors
Oechsner, Meredith Leigh, Montoya, Detra, Ostrom, Amy, et al.
Created Date
2014-05

In 2016, in the United States alone, the cosmetics industry made an estimated 62.46 billion dollars in revenue (Revenue of the Cosmetic Industry in the U.S. 2002-2016 | Forecast). With a consistent increase in sales in the last several years, the industry has reached continued success even during times of hardship, such as the Great Recession of 2008. The use of Corporate Social Responsibility (CSR), external campaigns, and thoughtful packaging and ingredients resonates with targeted consumers. This has served as an effective strategy to maintain growth in the industry. Cosmetic companies promote their brand image using these sustainability tactics, but ...

Contributors
Mamus, Sydney Wasescha, Ostrom, Amy, Kristofferson, Kirk, et al.
Created Date
2018-05

The purpose of this analysis of the Cottonwood Clippers Swim Team is to give the team and its Board members another perspective on the team’s functioning and to identify potential changes that could benefit the team. As a previous member and coach, I have a unique perspective from my experiences being on the team and from being a coach interacting with swimmers, parents, and the Board members. The idea of this thesis project stemmed from my personal experiences with the team and a desire to give back to the team members by helping them improve their business operations and helping ...

Contributors
Wilber, Amanda, Ostrom, Amy, Milliken, John, et al.
Created Date
2012-04

This project investigates how experiences colleges create for admitted students impact students’ excitement for, satisfaction with, and likelihood to attend the college, analyzed by different subgroups, and how non-yielded students compare their college selection to W. P. Carey on various metrics. This study found that top admit students were less likely to attend, less satisfied, and less excited with the services offered than their counterparts and recommendations were made to improve the gap.

Contributors
Gullo, Kelley, Dwosh, Bennett, Ostrom, Amy, et al.
Created Date
2015-05

Research has found many different factors can influence purchase decisions, one of which is social presence. This research aims to examine how gender and self-construal can influence the effect of social presence on consumers. Using survey methodology, this study found no gender difference in terms of friends’ influence on purchase decisions or their use of mobile phones to contact friends while shopping alone. The results do indicate that people who are more interdependent are more likely to contact friends when shopping alone than those who are less interdependent.

Contributors
Flores, Katelyn Marie, Ostrom, Amy, Mandel, Naomi, et al.
Created Date
2013-05

Artificial intelligence (AI) is a burgeoning technology, industry, and field of study. While interest levels regarding its applications in marketing have not yet translated into widespread adoption, AI holds tremendous potential for vastly altering how marketing is done. As such, AI in marketing is a crucial topic to research. By analyzing its current applications, its potential use cases in the near future, how to implement it and its areas for improvement, we can achieve a high-level understanding of AI’s long-term implications in marketing. AI offers an improvement to current marketing tactics, as well as entirely new ways of creating and ...

Contributors
Cannella, James, Ostrom, Amy, Giles, Charles, et al.
Created Date
2018-05

Ascend is the premier non-profit professional association that enables its members, corporate partners and the community to realize the leadership potential of Pan-Asians in global corporations. Ascend at Arizona State University (ASU) was founded in March 2011 as a student affiliate of the national Ascend organization. There are four ultimate goals for this thesis: 1) to create an operations and transition guide for Ascend’s future leadership; 2) to develop strategies and tactics to improve Ascend’s operations; 3) to better establish and integrate Ascend within the W. P. Carey School of Business; and 4) to better understand and provide for the ...

Contributors
Asztalos, Matthew J., Chang, Haipei, Lam, Yu Hin "Jeffrey", et al.
Created Date
2013-05

Barrett, the Honors College accepts high performing, academically engaged students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project, supervised and defended in front of a faculty committee. The thesis or creative project allows students to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is a student’s opportunity to explore areas of academic interest with greater intensity than is possible in a single course. It is also an opportunity to engage with professors, nationally recognized in their fields and specifically interested and committed to working with honors students. This work provides tangible evidence of a student’s research, writing and creative skills to graduate schools and/or prospective employers.