Barrett, The Honors College Thesis/Creative Project Collection

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Date Range
2008 2017

The objective of this paper is to give information that can assist Independent (indie) authors at every stage of the book process: development, promotion and distribution of their books. The book market is changing, and it’s changing today. As the market evolves it is essential for authors to evolve as well. Due to the market’s evolution, authors must question every stage of the book process, from beginning to end. It is due to these significant changes that my paper will be formatted more as a guide for newer indie authors or authors who are having trouble keeping up with the ...

Contributors
Collopy, Robert Edward, Ostrom, Amy, Eaton, John, et al.
Created Date
2014-05

This thesis aims to enhance K-6 Education in the United States by developing recommendations for how technology is utilized in the classroom as a means to teach collaborative skills. By applying the technological capabilities we have today to the Common Core State Standards that are gradually being adopted and implemented, officials can improve the quality of education across the country and create classroom environments conducive to knowledge acquisition and skill development. The research begins with the history of standards, starting with traditional outcome-based standards. It then delves into the Partnership for 21st Century Skills (P21), which highlights the type of ...

Contributors
Petrovich, Nicholas Hugh, Ostrom, Amy, Ostrom, Lonnie, et al.
Created Date
2014-05

Research has found many different factors can influence purchase decisions, one of which is social presence. This research aims to examine how gender and self-construal can influence the effect of social presence on consumers. Using survey methodology, this study found no gender difference in terms of friends’ influence on purchase decisions or their use of mobile phones to contact friends while shopping alone. The results do indicate that people who are more interdependent are more likely to contact friends when shopping alone than those who are less interdependent.

Contributors
Flores, Katelyn Marie, Ostrom, Amy, Mandel, Naomi, et al.
Created Date
2013-05

The objective of this case study is to understand the context for which process improvement is effective and the challenges of implementing change. In 2015, a major apparel retailer pioneered a value stream mapping project that addressed the order writing process between its merchandising team and an external vendor. This case follows the development and execution of the project and the challenge of sustaining the improvements rendered. Thorough analysis supports the recommendation for continued organizational support, a post-event auditing process, and specific metrics to indicate the project’s success.

Contributors
Morell, Hannah Christine, Maltz, Arnold, Ostrom, Amy, et al.
Created Date
2016-05

Big Red Rooster is an national architecture and design firm. A comprehensive marketing analysis of Big Red Rooster (BRR) was completed. The company history was reviewed, along with its current strategies and goals for the future. The analysis contained the purpose of the marketing plan, a situation analysis, a SWOT analysis, marketing strategy and recommendations, and the marketing mix. Inclusive situation analysis was an examination of BRR itself, its customers, clients, competitors, the industry climate and its collaborators. The SWOT analysis investigated BRR’s strengths, weaknesses, opportunities, and threats, while the marketing strategy and recommendations describes Big Red Rooster’s segmentation, targeting ...

Contributors
Erickson, Daniel Patrick, Hutt, Michael, Ostrom, Amy, et al.
Created Date
2013-05

White Dove Thrift Shoppes, two stores in Phoenix run by Hospice of the Valley, serve a vital function in the city. These stores allow members of the community to donate and shop while furthering the Hospice cause. Many aspects of the stores run smoothly but there is always room for improvement. While no formal goals have been established, it seems likely that management is looking for ways to increase sales and improve brand awareness. To determine how this can be accomplished, I conducted an external audit interviewed White Dove personnel. To remain competitive, White Dove needs to emphasize its strengths. ...

Contributors
McLellan, Brittany Ann, Ostrom, Amy, Mokwa, Michael, et al.
Created Date
2013-05

The Westward Ho is a historical landmark of Phoenix. Once an architectural experimental design redefining luxury accommodations in the 1920s, the Westward Ho attracted former Hollywood icons and political leaders for several decades until it closed its doors in the early 1970s. Now categorized as a low income subsidized living residence, many diverse yet high-risk groups of people currently call the establishment “home.” While considered home to most, a Needs and Assets Assessment survey conducted by Arizona State University students and professionals exposed that the residents feel disconnected from each other as well as from the external greater Phoenix community. ...

Contributors
Johnson, Ashia Sydney, Peck, Sidnee, Ostrom, Amy, et al.
Created Date
2013-05

Ascend is the premier non-profit professional association that enables its members, corporate partners and the community to realize the leadership potential of Pan-Asians in global corporations. Ascend at Arizona State University (ASU) was founded in March 2011 as a student affiliate of the national Ascend organization. There are four ultimate goals for this thesis: 1) to create an operations and transition guide for Ascend’s future leadership; 2) to develop strategies and tactics to improve Ascend’s operations; 3) to better establish and integrate Ascend within the W. P. Carey School of Business; and 4) to better understand and provide for the ...

Contributors
Asztalos, Matthew J., Chang, Haipei, Lam, Yu Hin "Jeffrey", et al.
Created Date
2013-05

This thesis provides a conceptualization and evaluation of the different dimensions of viral marketing (i.e., good digital strategy, viral and mega viral), as well as an identification of what triggers consumers to share videos and other digital content made by and for brands. In addition, based off of the research and three case studies that exemplify viral marketing (i.e. Nike, Blendtec and Old Spice), this thesis provides an application of viral marketing to the brand JanSport.

Contributors
Melby, Lauren Elizabeth, Ostrom, Amy, Giles, Bret, et al.
Created Date
2013-05

C.C. Silver & Gold Inc., a local precious metals and coin dealer, is introducing a new product line, Tooth Fairy Tokens. This one year marketing plan aims to clearly define the business goals of this new venture by outlining the company’s current market position and providing it with a competitive marketing strategy that relies on niche market opportunities and established supplier relationships. By providing the firm with a solid foundation of research and direction, this marketing plan will help the company achieve its goals of gaining a market presence and increasing company revenue within the first three years of introduction.

Contributors
Blackmer, Courtney Lauren, Montoya, Detra, Ostrom, Amy, et al.
Created Date
2013-05

Barrett, the Honors College accepts high performing, academically engaged students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project, supervised and defended in front of a faculty committee. The thesis or creative project allows students to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is a student’s opportunity to explore areas of academic interest with greater intensity than is possible in a single course. It is also an opportunity to engage with professors, nationally recognized in their fields and specifically interested and committed to working with honors students. This work provides tangible evidence of a student’s research, writing and creative skills to graduate schools and/or prospective employers.