Barrett, The Honors College Thesis/Creative Project Collection

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Date Range
2014 2017

The multibillion dollar fantasy sports industry is comprised of two main groups: traditional fantasy sports (TFS) and daily fantasy sports (DFS). TFS users play in season­long leagues while DFS users play in one­day contests. In November 2015, New York Attorney General Eric T. Schneiderman opened an investigation into the DFS businesses FanDuel and DraftKings following allegations of “insider trading” by employees who may have had access to information that was not available to the public. Schneiderman’s investigation generated questions about DFS and how they differed from TFS. It was also the first instance of the differentiation between the two. This ...

Contributors
Landauer, Kevin James, Ingram-Waters, Mary, Fette, Donald, et al.
Created Date
2016-05

This thesis studies the area of sentiment analysis and its general uses, benefits, and limitations. Social networking, blogging, and online forums have turned the Web into a vast repository of comments on many topics. Sentiment analysis is the process of using software to analyze social media to gauge the attitudes or sentiments of the users/authors concerning a particular subject. Sentiment analysis works by processing (data mining) unstructured textual evidence using natural language processing and machine learning to determine a positive, negative, or neutral measurement. When utilized correctly, sentiment analysis has the potential to glean valuable insights into consumers' minds, which ...

Contributors
Soumya, Saswati, Uday, Kulkarni, Brooks, Daniel, et al.
Created Date
2014-05

The aim of this thesis is to explain the dichotomy between public perception of leadership and quantifiable measurement of leadership based on Information Measurement Theory, a method of utilizing deductive logic, and to identify and interpret the causes of such discrepancies as seen in the case of Steve Jobs. The general public perceives Steve Jobs to be an effective leader because he was visionary, entrepreneurial, charismatic and highly successful. However, these perceptions are not true indicators of leadership but rather qualitative interpretations of leadership without tangible evidence in support of this idea. An analysis of words found in multiple appearances ...

Contributors
Roderique, Kelsey Boyd, Kashiwagi, Dean, Kashiwagi, Jacob, et al.
Created Date
2014-05

By the year 2021, the gift card market is expected to grow to more than 200 billion dollars. Gift cards are extremely popular among consumers and retailers. They are the most requested gift of the holiday season. They are popular for retailers because gift card sales mean more first time customers, more returning customers, and more money spent in their stores. The growth of gift cards has been very rapid since their introduction by Blockbuster Entertainment in 1994. As the gift card market has increased, so too has gift card breakage. According to FASB ASC 405-20-40-3 gift card breakage is, ...

Contributors
Clasen, Jeffrey Steven, Call, Andrew, Huston, Janet, et al.
Created Date
2016-05

Social media has evolved so quickly in the past two decades and continues to grow and change at a rapid pace. This way of connecting and communicating with others has become so ingrained in daily life and can have a major influence on people’s actions. Social media and social networking look vastly different today than it did in the past, and will continue to change for the future. The sports and travel industries are no exception to the integration of social media. Both entities understand the importance of being prominent in the online domain and connecting to the Millennial generation. ...

Contributors
Homes, Taylor, Larkin, Anna, Eaton, John, et al.
Created Date
2017-05

In the field of Accountancy, recruiting is highly competitive among firms and prospective employees alike. This is particularly true when it comes to the firms Deloitte, Ernst & Young, KPMG, and PWC, the largest accounting firms that comprise what is known as the “Big Four.” These firms maintain a large presence and recruit heavily on the Arizona State University (ASU) campus. There exists a defined path for recruiting with these firms; some of the opportunities offered include Office Tours, Externships, Internships, and Volunteer Service. However, as clear as the path may seem to someone who has researched these opportunities, it ...

Contributors
Whitson, Jillian Layne, Faurel, Lucile, Bonfiglio, Thomas, et al.
Created Date
2016-12

This qualitative research project investigates the contemporary landscape of lesbian, gay, bisexual, and transgender (LGBT) politics and activism, specifically the concept and identities of so-called “straight allies.” Through 13 in-depth interviews with individuals who identify as straight allies, we explore the ways in which these heterosexuals engage in LGBT politics and activist culture. We take a grounded theory approach to data analysis, through which the concept of “passive” and “active” activism emerges as a potent framework to understand these allies’ meaning making practices, as well as how they negotiate the emotional, interpersonal, and mass-mediated complexities of being straight in LGBT ...

Contributors
Blazer, Jennifer, Adler, Jake, Grzanka, Patrick, et al.
Created Date
2014-05

This research study concerns the issue of gender diversity that still persists in STEM education, especially in computing-related fields. Females are so severely underrepresented in computing education that the diversity in the fields is even less than that in physics in K-12. This research study seeks to address the problem of low female participation in computing-related fields. For the purpose of the study, two versions of surveys were distributed. One was filled out by 94 local elementary school students that mostly in 3rd-4th grade; the other went to 399 college freshmen in W. P. Carey School of Business. It asks ...

Contributors
Zhou, Xingyan, Lin, Elva, Hsiao, Sharon I-Han, et al.
Created Date
2017-05

This project explores the preparation of students from Kofa High School for a four-year higher education institution with the resources provided to them by their school. The Kofa High School College Bridge Program aims to assist students, many of whom will be first-generation college students, through workshops covering topics such as financial literacy, standardized testing, psychological makeup, team-building activities, leadership, and more. Workshops included first-hand testimony from college students about their experiences at a four-year institution. With the high number of Hispanics living in Yuma, Arizona and attending Kofa High School, the students fit into the statistics that Hispanics are ...

Contributors
Haros, Jose, Cano, Ashley, Olivas, Loui, et al.
Created Date
2016-12

Marijuana is the most commonly used illicit substance in the United States with over two million pounds seized annually and with a usage rate estimated at 19.8 million people in 2013 (SAMSHA, 2014). Currently there is a nationwide movement for the legalization of recreational marijuana via referendum at the state level. Three states and the District of Columbia have already adopted amendments legalizing marijuana and over a dozen more currently have pending ballots. This report explores what would be the impact of legalizing marijuana in Arizona through the examination of data from Colorado and other governmental sources. Using a benefit/cost ...

Contributors
DiPietro, Samuel Miles, Kalika, Dale, Lynk, Myles, et al.
Created Date
2015-05

Barrett, the Honors College accepts high performing, academically engaged students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project, supervised and defended in front of a faculty committee. The thesis or creative project allows students to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is a student’s opportunity to explore areas of academic interest with greater intensity than is possible in a single course. It is also an opportunity to engage with professors, nationally recognized in their fields and specifically interested and committed to working with honors students. This work provides tangible evidence of a student’s research, writing and creative skills to graduate schools and/or prospective employers.