Barrett, The Honors College Thesis/Creative Project Collection

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Service providers in the hotel industry are interested in identifying the factors that contribute to consumers’ choice of hotel booking method. In an effort to determine these factors we used the predictive analytic tool of logistic regression. In particular, we concentrated on the choice of booking directly on a hotel website as compared to a third-party website. We found that consumers with children were 2.94 times more likely to use a hotel’s website. We found that consumers who place a high importance on cost were 1.42 times more likely to use a third-party website for booking a hotel. These results ...

Contributors
Molinaro, Erin Rose, Wilson, Jeffrey, Dawson, Gregory, et al.
Created Date
2015-05

Barrett, the Honors College accepts high performing, academically engaged students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project, supervised and defended in front of a faculty committee. The thesis or creative project allows students to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is a student’s opportunity to explore areas of academic interest with greater intensity than is possible in a single course. It is also an opportunity to engage with professors, nationally recognized in their fields and specifically interested and committed to working with honors students. This work provides tangible evidence of a student’s research, writing and creative skills to graduate schools and/or prospective employers.