Arizona Highways magazine is a powerful tool in highlighting, and presumably attracting tourists to, Arizona, and is particularly renowned for its photography. The publication currently has over one million readers and circulates in all 50 states and in two‐thirds of the world’s countries. In addition to the print publication, AHM utilizes electronic media, namely a website and Facebook Page, to reach customers and potential tourists. The Facebook Page enables users to engage in dialogue and interaction with each other—uploading photographs, sharing accounts of personal travel experiences, and reacting to specific AHM content—thereby personalizing their connection with the magazine and fellow ...
A study of a sample of individuals who contacted the Scottsdale Convention and Visitors Bureau from April 2013 to March 2014, to determine their travel patterns (length of stay, activities during stay, trip spending, etc.) and demographics.
Statistics and analysis regarding economic development, downtown redevelopment, and tourism in Chandler, Arizona
This is the fourth study conducted by The University of Arizona since the late 1970s which assesses direct spending by Mexican visitors and estimates their total economic impact on Arizona
This survey of visitors to Arizona’s wine tourism regions was undertaken to gather market research on a growing industry, including visitor demographics, travel patterns, satisfaction with the experience and spending patterns. This information will assist the wineries, vineyards, tasting rooms and local tourism communities in the wine regions with targeted marketing efforts, product development, and advocacy for a burgeoning industry that is critical to the health of these rural regional economies.
An E-survey was sent to thousands of practitioners across industry sectors -- lodging, restaurants/bars, attractions, travel and tour providers, and destination marketing organizations. The study found that Arizona's tourism industry is doing a great deal to build a more sustainable future.
Arizona’s travel and tourism industry is operating in a new landscape driven by sustained economic challenges, evolving demographics, emerging technology and shifts in consumer travel patterns. Thus the creation and importance of its 5-Year Strategic Plan is to lay the foundation upon which our agency will take the lead and assist in the continued growth and prosperity of our industry over the next five years, further contributing to the overall economic development of the state.
Our focus is the development and placement of travel products with key resellers and wholesalers througout China. Arizona remains a relatively unknown destination for the most travel capable highend outbound Chinese tourists. The opportunity for inbound growth from China is tremendous, but the challenges also remain substantial.
This report summarizes the performance of the Arizona tourism industry. Areas high‐lighted are: economic impact, visitation volume and profile data, lodging performance, National and State Park visitation volume, airport passenger traffic and top attractions in Arizona.
The goal of the national media plan is to incorporate the Office of Tourism's mission, brand dimensions and creative concepts into the media execution and selection; form smart and strategic alliances with tourism and non-traditional partners; and to extend its message through cohesive added-value programs.
The State And Local Arizona Documents (SALAD) collection contains documents published by the State of Arizona, its Counties, incorporated Cities or Towns, or affiliated Councils of Government; documents produced under the auspices of a state or local agency, board, commission or department, including reports made to these units; and Salt River Project, a licensed municipality. ASU is a primary collector of state publications and makes a concerted effort to acquire and catalog most materials published by state and local governmental agencies.
The ASU Digital Repository provides access to digital SALAD publications, however the ASU Libraries’ non-digitized Arizona documents can be searched through the ASU Libraries Catalog and Library One Search. For additional assistance, Ask A Government Documents Librarian.
Publications issued by the Morrison Institute for Public Programs at Arizona State University are available in the ASU Digital Repository Morrison Institute for Public Policy - Publications Archive collection.