ASU Electronic Theses and Dissertations

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Contributor
Date Range
2016 2016

Bank institutions employ several marketing strategies to maximize new customer acquisition as well as current customer retention. Telemarketing is one such approach taken where individual customers are contacted by bank representatives with offers. These telemarketing strategies can be improved in combination with data mining techniques that allow predictability of customer information and interests. In this thesis, bank telemarketing data from a Portuguese banking institution were analyzed to determine predictability of several client demographic and financial attributes and find most contributing factors in each. Data were preprocessed to ensure quality, and then data mining models were generated for the attributes with ...

Contributors
Ejaz, Samira, Davulcu, Hasan, Balasooriya, Janaka, et al.
Created Date
2016

This collection includes most of the ASU Theses and Dissertations from 2011 to present. ASU Theses and Dissertations are available in downloadable PDF format; however, a small percentage of items are under embargo. Information about the dissertations/theses includes degree information, committee members, an abstract, supporting data or media.

In addition to the electronic theses found in the ASU Digital Repository, ASU Theses and Dissertations can be found in the ASU Library Catalog.

Dissertations and Theses granted by Arizona State University are archived and made available through a joint effort of the ASU Graduate College and the ASU Libraries.

For more information or questions about this collection contact or visit the Digital Repository ETD Library Guide or contact the ASU Graduate College at gradformat@asu.edu.