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ASU Electronic Theses and Dissertations

This collection includes most of the ASU Theses and Dissertations from 2011 to present. ASU Theses and Dissertations are available in downloadable PDF format; however, a small percentage of items are under embargo. Information about the dissertations/theses includes degree information, committee members, an abstract, supporting data or media.

In addition to the electronic theses found in the ASU Digital Repository, ASU Theses and Dissertations can be found in the ASU Library Catalog.

Dissertations and Theses granted by Arizona State University are archived and made available through a joint effort of the ASU Graduate College and the ASU Libraries. For more information or questions about this collection contact or visit the Digital Repository ETD Library Guide or contact the ASU Graduate College at

The recent changes in the software markets gave users an unprecedented number of alternatives for any given task. In such a competitive environment, it is imperative to understand what drives user behavior. To that end, the research presented in this dissertation, tries to uncover the impact of business strategies often used in the software markets. The dissertation is organized into three distinct studies into user choice and post choice use of software. First using social judgment theory as foundation, zero price strategies effects on user choice is investigated, with respect to product features, consumer characteristics, and context effects. Second, role ...

Kanat, Irfan Emrah, Santanam, Raghu, Vinze, Ajay, et al.
Created Date

Mobile applications (Apps) markets with App stores have introduced a new approach to define and sell software applications with access to a large body of heterogeneous consumer population. Several distinctive features of mobile App store markets including – (a) highly heterogeneous consumer preferences and values, (b) high consumer cognitive burden of searching a large selection of similar Apps, and (c) continuously updateable product features and price – present a unique opportunity for IS researchers to investigate theoretically motivated research questions in this area. The aim of this dissertation research is to investigate the key determinants of mobile Apps success in ...

Lee, Gun Woong, Santanam, Raghu, Gu, Bin, et al.
Created Date