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ASU Electronic Theses and Dissertations


This collection includes most of the ASU Theses and Dissertations from 2011 to present. ASU Theses and Dissertations are available in downloadable PDF format; however, a small percentage of items are under embargo. Information about the dissertations/theses includes degree information, committee members, an abstract, supporting data or media.

In addition to the electronic theses found in the ASU Digital Repository, ASU Theses and Dissertations can be found in the ASU Library Catalog.

Dissertations and Theses granted by Arizona State University are archived and made available through a joint effort of the ASU Graduate College and the ASU Libraries. For more information or questions about this collection contact or visit the Digital Repository ETD Library Guide or contact the ASU Graduate College at gradformat@asu.edu.


Date Range
2013 2019


Online product ratings offer consumers information about products. In this dissertation, I explore how the design of the rating system impacts consumers’ sharing behavior and how different players are affected by rating mechanisms. The first two chapters investigate how consumers choose to share their experiences of different attributes, how their preferences are reflected in numerical ratings and textual reviews, whether and how multi-dimensional rating systems affect consumer satisfaction through product ratings, and whether and how multi-dimensional rating systems affect the interplay between numerical ratings and textual reviews. The identification strategy of the observational study hinges on a natural experiment on ...

Contributors
Liu, Ying, Chen, Pei-yu, Hong, Yili, et al.
Created Date
2018

In this study I investigate the factors that may influence consumer preference and choice in China’s home interior decoration industry. With the fast development of information technology such as the internet in China, it becomes increasingly important to have a more precise understanding of consumer preference and choice in home interior decoration decisions so that companies in this industry can provide better services to meet customer needs. Using survey data from a sample of potential customers and a sample of existing customers of a large home interior decoration company, I find that (1) internet has become the mostly used channel ...

Contributors
Yang, Jin, Shen, Wei, Zhang, Anmin, et al.
Created Date
2015

In this thesis I examine the opportunities and challenges faced by the community banks in China. Rooted in the local communities, community banks generally focus on serving the local residents, farmers, and micro and small business enterprises (MSBE) through relationship building. Although community banks tend to be small relative to the other financial institutions, their unique market positions and business strategies have helped them to survive the competition and secure some market shares. Thus, it is important to understand the business strategies of community banks and to explore their future business opportunities and challenges. I first provide a brief overview ...

Contributors
Hou, Funing, Li, Feng, Wang, Jiang, et al.
Created Date
2015

With the fast development of Chinese capital market, an increasing number of institutions and retail investors invest through professional managers. The key to evaluating investment manager’s skill and performance persistence largely lies in portfolio style research and attribution analysis. The current dissertation takes advantage of a unique dataset, uncover hidden investment style and trading behavior, understanding their source of excess returns, and establishing a more comprehensive methodology for evaluating portfolio performance and manager skills. The dissertation focuses on quantitative analysis. Highlights three most important aspects. Investment style determines the systematic returns and risks of any portfolio, and can be assessed ...

Contributors
Zhan, Yuyin, Gu, Bin, Wang, Jiang, et al.
Created Date
2016

Social media offers a powerful platform for the independent digital content producer community to develop, disperse, and maintain their brands. In terms of information systems research, the broad majority of the work has not examined hedonic consumption on Social Media Sites (SMS). The focus has mostly been on the organizational perspectives and utilitarian gains from these services. Unlike through traditional commerce channels, including e-commerce retailers, consumption enhancing hedonic utility is experienced differently in the context of a social media site; consequently, the dynamic of the decision-making process shifts when it is made in a social context. Previous research assumed a ...

Contributors
Sopha, Matthew, Santanam, Raghu T, Goul, Kenneth M, et al.
Created Date
2013

By collecting and analyzing more than two million tweets, U.S. House Representatives’ voting records in 111th and 113th Congress, and data from other resources I study several aspects of adoption and use of Twitter by Representatives. In the first chapter, I study the overall impact of Twitter use by Representatives on their political orientation and their political alignment with their constituents. The findings show that Representatives who adopted Twitter moved closer to their constituents in terms of political orientation. By using supervised machine learning and text mining techniques, I shift the focus to synthesizing the actual content shared by Representatives ...

Contributors
Mosuavi, Seyedreza, Gu, Bin, Vinze, Ajay S., et al.
Created Date
2016

The city of Shanghai is set to become an international financial center (IFC) by 2020. To achieve this goal, it is imperative to clearly define the key characteristics of an IFC. In this study I draw from recent research on the ranking of IFCs to develop an index of these key characteristics that can be used to assess a city’s standings as an IFC. Based on a review of prior research, I first put together a comprehensive list of the indicators that have been used to evaluate IFCs, which includes six first-level indicators and 34 second-level indicators. I then collect ...

Contributors
Wang, Weiren, Yao, David, Gu, Bin, et al.
Created Date
2015

With the rapid rise of distributed generation, Internet of Things, and mobile Internet, both U.S. and European smart home manufacturers have developed energy management solutions for individual usage. These applications help people manage their energy consumption more efficiently. Domestic manufacturers have also launched similar products. This paper focuses on the factors influencing Energy Management Behaviour (EMB) at the individual level. By reviewing academic literature, conducting surveys in Beijing, Shanghai and Guangzhou, the author builds an integrated behavioural energy management model of the Chinese energy consumers. This paper takes the vague term of EMB and redefines it as a function of ...

Contributors
Fan, Yanfeng, Gu, Bin, Chen, Hong, et al.
Created Date
2016

How to play the advantages of network loan platform to reduce the financing costs of net loan platform both in theory and practice has important significance. In this paper, we use the method of qualitative and quantitative combination. First of all, through the interview of the net loan platform practitioners, the financing cost of the net loan platform comes from the internal and external parts. Part of the network loan platform should be righteous, but counterproductive human and material costs, credit costs, information efficiency, transaction costs and matching costs; part of the emerging industry as a challenge, compliance costs, technical ...

Contributors
Ren, Junxia, Gu, Bin, Chang, Chun, et al.
Created Date
2017

Health is among the most basic needs of the people and driving force of social and economic development. The health nutrition & wellness industry is gradually becoming a global sunrise industry . However, the industry is faced many problems and challenges including weaknesses in the industry structure, fragmentations of supply chain, low efficiency in resources allocation, and lacking in quality on personnel training. To achieve core competitiveness and value creation, it is important that the health nutrition & wellness industry must meet the needs of Chinese market and its customers with a customer centric perspective to design a firm’s organization ...

Contributors
Gong, Binghui, Pei, Ker-Wei, Cui, Haitao, et al.
Created Date
2018