ASU Electronic Theses and Dissertations
- 2 Public
Understanding customer preference is crucial for new product planning and marketing decisions. This thesis explores how historical data can be leveraged to understand and predict customer preference. This thesis presents a decision support framework that provides a holistic view on customer preference by following a two-phase procedure. Phase-1 uses cluster analysis to create product profiles based on which customer profiles are derived. Phase-2 then delves deep into each of the customer profiles and investigates causality behind their preference using Bayesian networks. This thesis illustrates the working of the framework using the case of Intel Corporation, world’s largest semiconductor manufacturing company. …
- Ram, Sudarshan Venkat, Kempf, Karl G, Wu, Teresa, et al.
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With trends of globalization on rise, predominant of the trades happen by sea, and experts have predicted an increase in trade volumes over the next few years. With increasing trade volumes, container ships’ upsizing is being carried out to meet the demand. But the problem with container ships’ upsizing is that the sea port terminals must be equipped adequately to improve the turnaround time otherwise the container ships’ upsizing would not yield the anticipated benefits. This thesis focus on a special type of a double automated crane set-up, with a finite interoperational buffer capacity. The buffer is placed in between …
- Rengarajan, Sundaravaradhan, Pedrielli, Giulia, Ju, Feng, et al.
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