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ASU Electronic Theses and Dissertations

This collection includes most of the ASU Theses and Dissertations from 2011 to present. ASU Theses and Dissertations are available in downloadable PDF format; however, a small percentage of items are under embargo. Information about the dissertations/theses includes degree information, committee members, an abstract, supporting data or media.

In addition to the electronic theses found in the ASU Digital Repository, ASU Theses and Dissertations can be found in the ASU Library Catalog.

Dissertations and Theses granted by Arizona State University are archived and made available through a joint effort of the ASU Graduate College and the ASU Libraries. For more information or questions about this collection contact or visit the Digital Repository ETD Library Guide or contact the ASU Graduate College at

The process of this study involves conducting empirical tests on consumer's emotional responses toward tableware designs by statistic measurements (PrEmo), including both Chinese and American cultures. The objective to this study is to research the correlation between consumers' cognitive analysis of Chinese tableware designs and their emotional responses. The author proposes that the correlationship between consumers' cognition of Chinese tableware and emotional responses will lead to a new opportunity in the industrial design industry. Fifty-seven people responded to sixty-seven invitations to join the research project at Chinese restaurants in both China and America. Throughout the process of coding and organizing …

Liu, Ran, Herring, Donald, Wolf, Peter, et al.
Created Date