ASU Electronic Theses and Dissertations
- 1 Public
Much of the literature and many of the studies surrounding brainstorming focus on the performance and the quantitative aspects of the process in comparing the efficacy of individual versus group settings, specifically the benefits and pitfalls associated with each. This study looked at using alternate combinations of both individual and group styles of brainstorming to most efficiently maximize production of ideas and satisfaction of participants, while minimizing obstacles and shortcomings typically seen in brainstorming sessions. This research was designed to compare results of three different aspects of these sessions: real efficacy, perceived efficacy, and participant satisfaction. Two cohorts of eight …
- Marinello, Michael, Heywood, William, Christensen, Tamara, et al.
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