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ASU Electronic Theses and Dissertations

This collection includes most of the ASU Theses and Dissertations from 2011 to present. ASU Theses and Dissertations are available in downloadable PDF format; however, a small percentage of items are under embargo. Information about the dissertations/theses includes degree information, committee members, an abstract, supporting data or media.

In addition to the electronic theses found in the ASU Digital Repository, ASU Theses and Dissertations can be found in the ASU Library Catalog.

Dissertations and Theses granted by Arizona State University are archived and made available through a joint effort of the ASU Graduate College and the ASU Libraries. For more information or questions about this collection contact or visit the Digital Repository ETD Library Guide or contact the ASU Graduate College at

June Cleaver, and the women who attempted to emulate her perfectly dressed, “happy homemaker” ideal, were considered the epitome of “womanhood” in the 1950s. However, the image of the quintessential domestic diva, in pearls and floral dress is surely a tired and no longer relevant label for the modern woman, right? This research aims to examine whether the “domesticated woman” is still the prevalent social script provided by American advertisers and to determine if there has been a significant change in how often women are portrayed as having an existence not predicated on the home or domestic duties over time. …

Hawn, Allison, Mean, Lindsey, Nadesan, Majia, et al.
Created Date