ASU Electronic Theses and Dissertations
- 1 English
Entering a new market in the construction industry is a complex task. Although many contractors have experienced the benefits of expanding their market offerings, many more have had unsuccessful experiences causing hardship for the entire organization. Standardized decision-making processes can help to increase the likelihood of success, but few specialty contractors have taken the time to develop a formal procedure. According to this research, only 6 percent of survey respondents and 7 percent of case study participants from the sheet metal industry have a formal decision process. Five sources of data (existing literature, industry survey, semi-structured interviews, factor prioritization workshops, …
- Sullivan, Jera Jo, El Asmar, Mounir, Gibson, G Edward, et al.
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