ASU Electronic Theses and Dissertations
- 2 English
- 2 Public
The aim of this study is to conduct the empirical tests on consumer's emotional responses of product design and the relationship between emotion and consumer's attitudinal loyalty to identify if there exists potential relationship links between these two factors together by following certain regulation. This study also seeks to compare Brand Loyalty of Apple products across two different cultures - China and US to see if there are any differences regarding their brand loyalty construction and expression. The emotional responses on product design were also studied in order to reveal potential emotional design issues between the two different cultures. Results …
- Qu, Yonghao, Takamura, John, Shin, Dosun, et al.
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Digital Fabrication has played a pivotal role in providing reality to industrial designers' ideas since its first commercial use in late 80's. Making the final prototype of a design project has been the initial assumed use for these technologies in the design process. However, new technology advances in this area offer further opportunities for designers. In this research these opportunities have been carefully explored. This research will be conceptualized through discussing the findings of a case study and theories in the areas of Industrial Design methodology, digital fabrication, and design pedagogy. Considering the span of digital fabrication capabilities, this research …
- Valamanesh, Roozbeh, Shin, Dosun, Velasquez, Joseph, et al.
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