ASU Electronic Theses and Dissertations
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Pro-environmental goals often pit immediate self-interest against future communal interest. Consequently, the motivation to behave in pro-environmental ways can be particularly difficult to maintain over time. By framing environmental ills as threats to one's chronic concerns, I suggest that chronic motivations, such as disease avoidance, can be leveraged to engender longer-lasting pro-environmental motivation. Specifically, I suggest that three distinct categories of environmental ills should be associated with distinct chronic concerns, and that the mechanisms that regulate these concerns should also regulate reactions to related environmental ills: pollution should engage a pathogenic disgust mechanism, wastefulness a moral disgust mechanism, and framing …
- Berlin, Anna, Neuberg, Steven L, Kenrick, Douglas T, et al.
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