ASU Electronic Theses and Dissertations
- 2 English
- 2 Public
Advertisements intend to persuade the reader to invest money or time in a product or service. Newspapers contain advertisements that are space-limited, thus necessitating a concise and convincing message that will influence readers. Nord (2008) analyzed conative function (Jakobson 1960) as a persuasive tool in a corpus of Spanish, English, and German advertising texts. A portion of Nord's study focused on sender attitude indicators directed at addressees as a key element of conative function, and analyzed address forms among several attitude indicators found in print advertisements. The current study analyzed 604 Spanish newspaper advertisements in Arizona and Florida, focusing on …
- Borba, Andrew, Cerron-Palomino, Alvaro, Lafford, Barbara, et al.
- Created Date
Past research has isolated an extension of the copular verb estar into the domain previously sanctioned for its counterpart, ser. This extension has been found in areas of contact between American English and Spanish speaking Mexican immigrants. A similar situation of contact is in occurrence in Arizona, and this study endeavored to evaluate if this same extension was present, and to what degree. This study also explores the framework of linguistic hegemony in order to relate language attitudes in Arizona to language change in Arizona. The findings revealed minimal extension. This may be due to language maintenance in response to …
- Bonnell, Jamie, Van Gelderen, Elly, Major, Roy, et al.
- Created Date