ASU Electronic Theses and Dissertations
- 2 English
- 2 Public
This dissertation focuses on lighting and the dining experience as an experiential phenomenon at upscale restaurant setting. The aim is to better the understanding of the impact of lighting on upscale dining experiences, on a global scale. In addition, special emphasis was given to understand the theatrical approach of lighting in staging the dining experience. This research follows a sequential exploratory, mixed-methods approach, which consisted of a qualitative phase, followed by a quantitative phase. The qualitative phase gathered data in the form of interviews and observations, which was then analyzed using thematic analysis. The second phase involved creating a measure …
- Alsharhan, Dalal, Kroelinger, Michael, Margolis, Eric, et al.
- Created Date
The study of lighting design has important implications for consumer behavior and is an important aspect of consideration for the retail industry. In today's global economy consumers can come from a number of cultural backgrounds. It is important to understand various cultures' perceptions of lighting design in order for retailers to better understand how to use lighting as a benefit to provide consumers with a desirable shopping experience. This thesis provides insight into the effects of ambient lighting on product perception among Americans and Middle Easterners. Both cultural groups' possess significant purchasing power in the worldwide market place. This research …
- Alsharhan, Dalal, Kroelinger, Michael, Eaton, John, et al.
- Created Date