ASU Electronic Theses and Dissertations
- 2 English
- 2 Public
Place branding by its very nature is a highly selective endeavor. Typically, place branding focuses on highlighting positive aspects of place while discounting others that are deemed less appealing. Whether it pertains to attracting tourism, investment or people, or whether it concerns achieving a level of cultural significance, ultimately place branding impacts physical planning decisions and consequently the built environment. The selectivity entailed in projecting a sellable place image, together with the presence of different interests among the particular place stakeholders, may lead to a divergent dialectic of assertion and resistance over which brand ought to be projected and how …
- Elmubarak, Marwan Gamal, Crewe, Katherine, Talen, Emily, et al.
- Created Date
This thesis focuses on the impacts of building regulations, in the form of building codes, on the development of an urban fabric. In particular, it investigates the role of building codes on a place that has an inherent sociocultural structure that manifests itself spatially. Using Kuwait City, a once traditional Islamic city, impacts of ‘international’ standards employed through master planning are explored at the neighborhood scale. Kuwait City serves as an ideal case study because of its historic Islamic and Arabic urban pattern that was derived from sociocultural customs, religious beliefs and terrestrial conditions. These influences resulted in a once …
- AlKhaled, Saud Reyadh, Talen, Emily, Webster, Douglas, et al.
- Created Date