ASU Electronic Theses and Dissertations
- 1 English
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Place branding by its very nature is a highly selective endeavor. Typically, place branding focuses on highlighting positive aspects of place while discounting others that are deemed less appealing. Whether it pertains to attracting tourism, investment or people, or whether it concerns achieving a level of cultural significance, ultimately place branding impacts physical planning decisions and consequently the built environment. The selectivity entailed in projecting a sellable place image, together with the presence of different interests among the particular place stakeholders, may lead to a divergent dialectic of assertion and resistance over which brand ought to be projected and how …
- Elmubarak, Marwan Gamal, Crewe, Katherine, Talen, Emily, et al.
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