ASU Electronic Theses and Dissertations
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Loss aversion manifests as a decision bias in which avoiding losses is preferred over acquiring rewards and can drastically alter an individual’s decision-making by overweighting potential losses relative to gains of equal magnitude. Consequently, individuals may require greater positive compensation to offset potential losses, exhibit contradictory choice preferences, or even avoid the decision entirely; and this behavior may be ascribed to an over-reliance on automatic, unconscious (intuitive) judgments rather than initiating analytic reasoning more capable of objectively evaluating outcomes. Religion (specifically Christianity) is the topic of focus, as preliminary evidence suggests an individual’s intuitive inclinations positively correlate with and predict …
- Howatt, Brian, Robles-Sotelo, Elias, Vargas, Perla, et al.
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