Skip to main content

ASU Electronic Theses and Dissertations


This collection includes most of the ASU Theses and Dissertations from 2011 to present. ASU Theses and Dissertations are available in downloadable PDF format; however, a small percentage of items are under embargo. Information about the dissertations/theses includes degree information, committee members, an abstract, supporting data or media.

In addition to the electronic theses found in the ASU Digital Repository, ASU Theses and Dissertations can be found in the ASU Library Catalog.

Dissertations and Theses granted by Arizona State University are archived and made available through a joint effort of the ASU Graduate College and the ASU Libraries. For more information or questions about this collection contact or visit the Digital Repository ETD Library Guide or contact the ASU Graduate College at gradformat@asu.edu.


Date Range
2012 2018


Highly automated vehicles require drivers to remain aware enough to takeover during critical events. Driver distraction is a key factor that prevents drivers from reacting adequately, and thus there is need for an alert to help drivers regain situational awareness and be able to act quickly and successfully should a critical event arise. This study examines two aspects of alerts that could help facilitate driver takeover: mode (auditory and tactile) and direction (towards and away). Auditory alerts appear to be somewhat more effective than tactile alerts, though both modes produce significantly faster reaction times than no alert. Alerts moving towards …

Contributors
Brogdon, Michael A, Gray, Robert, Branaghan, Russell, et al.
Created Date
2018

Color as a communication medium plays an important role in conveying meaning. It has been identified as a major element in marketing and advertising, and has shown to influence consumer's emotions (Labrecque & Milne, 2012). Despite the large volume of color-centered research, the literature on the subject remains largely abstract and unreliable. Academic research on the impact of color on brand personality it is still in its early stages of investigation, and therefore fragmented and inadequate. The goal of this study is to identify and visually represent patterns of association between colors and specific brand personality traits. We hypothesized that …

Contributors
Toteva, Maya Georgieva, Branaghan, Russell, Gray, Rob, et al.
Created Date
2017

Research on priming has shown that a stimulus can cause people to behave according to the stereotype held about the stimulus. Two experiments were conducted in which the effects of elderly priming were tested by use of a driving simulator. In both experiments, participants drove through a simulated world guided by either an elderly or a younger female voice. The voices told the participants where to make each of six turns. Both experiments yielded slower driving speeds in the elderly voice condition. The effect was universal regardless of implicit and explicit attitudes towards elderly people. Dissertation/Thesis

Contributors
Foster, L Bryant, Branaghan, Russell, Becker, David, et al.
Created Date
2012

In 2013, 1.8 million US drivers were responsible for rear-end collisions with other vehicles (NHTSA 2014), for which driver distraction has been identified as the main factor (Campbell, Smith & Najm, 2003; Knipling, Mironer, Hendricks, Tijerina, Everson, Allen & Wilson 1993; Wang, Knipling & Goodman, 1996). The ubiquity of cell phones and their use behind the wheel has played a major role in distracting these drivers. To mitigate this, some manufacturers are equipping vehicles with forward collision warning (FCW) systems. Generally, warnings that are perceived as being urgent produce lower response times. One technique for increasing perceived urgency of a …

Contributors
Becker, Mike, Gray, Robert, Branaghan, Russell, et al.
Created Date
2016

In sports, athletes reach new levels every day and are truly masters of their own bodies. Yet, when placed under pressure, the pin-point accuracy and elite level of performance can begin to wane. Despite plentiful literature investigating the effects of pressure on performance, the underlying mechanisms behind decreased performance in sport are not yet clear. The current research discusses possible theories for “choking under pressure”, the specific mechanisms through which pressure has its effects, and methods to prevent “choking.” Fourteen current and former basketball players shot free throws with two primary predictor variables: the presence/absence of performance pressure and the …

Contributors
Orn, Anders, Gray, Robert, Branaghan, Russell, et al.
Created Date
2017

Medical errors are now estimated to be the third leading cause of death in the United States (Makary & Daniel, 2016). Look-alike, sound- alike prescription drug mix-ups contribute to this figure. The US Food and Drug Administration (FDA) and Institute for Safe Medication Practices (ISMP) have recommended the use of Tall Man lettering since 2008, in which dissimilar portions of confusable drug names pairs are capitalized in order to make them more distinguishable. Research on the efficacy of Tall Man lettering in differentiating confusable drug name pairs has been inconclusive and it is imperative to investigate potential efficacy further considering …

Contributors
Knobloch, Ashley, Branaghan, Russell, Cooke, Nancy, et al.
Created Date
2017

Web-based learning resources have been criticized as being developed with minimal consideration as to the effectiveness of the design principles or guidelines used to create them. Extraneous material is oftentimes present and necessary for learners to engage in effective learning with multimedia learning material. Signaling learners towards important information between images and corresponding text has been shown to be an effective method for providing learners a way to quickly find information between the two parts of the learning material. However, not all signaling methods are equally effective in all applications. This study investigates a novel signaling method, using spatial isolation …

Contributors
Chin, Joshua, Craig, Scotty D, Branaghan, Russell, et al.
Created Date
2017

This research evaluates a cyber test-bed, DEXTAR (Defense Exercises for Team Awareness Research), and examines the relationship between good and bad team performance in increasingly difficult scenarios. Twenty-one computer science graduate students (seven three-person teams), with experience in cybersecurity, participated in a team-based cyber defense exercise in the context of DEXTAR, a high fidelity cybersecurity testbed. Performance measures were analyzed in addition to team process, team behavior, and workload to examine the relationship between good and bad teams. Lessons learned are reported that will inform the next generation of DEXTAR. Dissertation/Thesis

Contributors
Bradbury, Aaron Michael, Cooke, Nancy J, Branaghan, Russell, et al.
Created Date
2016

From 2001-2011, the General Aviation (GA) fatal accident rate remained unchanged (Duquette & Dorr, 2014) with an overall stagnant accident rate between 2004 and 2013. The leading cause, loss of control in flight (NTSB, 2015b & 2015c) due to pilot inability to recognize approach to stall/spin conditions (NTSB, 2015b & 2016b). In 2013, there were 1,224 GA accidents in the U.S., accounting for 94% of all U.S. aviation accidents and 90% of all U.S. aviation fatalities that year (NTSB, 2015c). Aviation entails multiple challenges for pilots related to task management, procedural errors, perceptual distortions, and cognitive discrepancies. While machine errors …

Contributors
Conaway, Cody Ryan, Gray, Robert, Branaghan, Russell, et al.
Created Date
2016

As the desire for innovation increases, individuals and companies seek reliable ways to encourage their creative side. There are many office superstitions about how creativity works, but few are based on psychological science and even fewer have been tested empirically. One of the most prevalent superstitions is the use of objects to inspire creativity or even make a creative room. It is important to test this kind of notion so workplaces can find reliable ways to be innovative, but also because psychology lacks a breadth of literature on how environmental cues interact with people to shape their mental state. This …

Contributors
Jariwala, Shree B., Branaghan, Russell, Cooke, Nancy J., et al.
Created Date
2013