Skip to main content

ASU Electronic Theses and Dissertations


This collection includes most of the ASU Theses and Dissertations from 2011 to present. ASU Theses and Dissertations are available in downloadable PDF format; however, a small percentage of items are under embargo. Information about the dissertations/theses includes degree information, committee members, an abstract, supporting data or media.

In addition to the electronic theses found in the ASU Digital Repository, ASU Theses and Dissertations can be found in the ASU Library Catalog.

Dissertations and Theses granted by Arizona State University are archived and made available through a joint effort of the ASU Graduate College and the ASU Libraries. For more information or questions about this collection contact or visit the Digital Repository ETD Library Guide or contact the ASU Graduate College at gradformat@asu.edu.


As automation becomes more prevalent in society, the frequency that systems involve interactive human-automation control increases. Previous studies have shown accountability to be a valuable way of eliciting human engagement and reducing various biases, but these studies have involved the presence of an authority figure during the research. The current research sought to explore the effect of accountability in the absence of an authority figure. To do this, 40 participants took part in this study by playing a microworld simulation. Half were told they would be interviewed after the simulation, and half were told data was not being collected. Eleven …

Contributors
Wilkins, Adam Michael, Chiou, Erin K, Gray, Robert, et al.
Created Date
2019

Color as a communication medium plays an important role in conveying meaning. It has been identified as a major element in marketing and advertising, and has shown to influence consumer's emotions (Labrecque & Milne, 2012). Despite the large volume of color-centered research, the literature on the subject remains largely abstract and unreliable. Academic research on the impact of color on brand personality it is still in its early stages of investigation, and therefore fragmented and inadequate. The goal of this study is to identify and visually represent patterns of association between colors and specific brand personality traits. We hypothesized that …

Contributors
Toteva, Maya Georgieva, Branaghan, Russell, Gray, Rob, et al.
Created Date
2017

In 2013, 1.8 million US drivers were responsible for rear-end collisions with other vehicles (NHTSA 2014), for which driver distraction has been identified as the main factor (Campbell, Smith & Najm, 2003; Knipling, Mironer, Hendricks, Tijerina, Everson, Allen & Wilson 1993; Wang, Knipling & Goodman, 1996). The ubiquity of cell phones and their use behind the wheel has played a major role in distracting these drivers. To mitigate this, some manufacturers are equipping vehicles with forward collision warning (FCW) systems. Generally, warnings that are perceived as being urgent produce lower response times. One technique for increasing perceived urgency of a …

Contributors
Becker, Mike, Gray, Robert, Branaghan, Russell, et al.
Created Date
2016

In sports, athletes reach new levels every day and are truly masters of their own bodies. Yet, when placed under pressure, the pin-point accuracy and elite level of performance can begin to wane. Despite plentiful literature investigating the effects of pressure on performance, the underlying mechanisms behind decreased performance in sport are not yet clear. The current research discusses possible theories for “choking under pressure”, the specific mechanisms through which pressure has its effects, and methods to prevent “choking.” Fourteen current and former basketball players shot free throws with two primary predictor variables: the presence/absence of performance pressure and the …

Contributors
Orn, Anders, Gray, Robert, Branaghan, Russell, et al.
Created Date
2017

Using a modified news media brand personality scale developed by Kim, Baek, and Martin (2010), this study measured the personalities of eight news media outlets and combined them into the same associative network with participants’ self-image via the Pathfinder tool (Schvaneveldt, Durso, & Dearholt, 1989). Using these networks, this study was able to both explore the personality associations of participants and observe if self-congruity, measured by the distance between the self-image node and a brand, is significantly related to participant preference for a brand. Self-congruity was found to be significantly related to preference. However, this relationship was mediated by participants’ …

Contributors
Willinger, Jacob, Branaghan, Russel, Craig, Scotty, et al.
Created Date
2018

Minimally invasive surgery is a surgical technique that is known for its reduced patient recovery time. It is a surgical procedure done by using long reached tools and an endoscopic camera to operate on the body though small incisions made near the point of operation while viewing the live camera feed on a nearby display screen. Multiple camera views are used in various industries such as surveillance and professional gaming to allow users a spatial awareness advantage as to what is happening in the 3D space that is presented to them on 2D displays. The concept has not effectively broken …

Contributors
Schroll, Katelyn, Cooke, Nancy J, Chiou, Erin, et al.
Created Date
2019