ASU Electronic Theses and Dissertations
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The purpose of this study was to examine the utility of the Extended Parallel Process Model (EPPM) in guiding message design for a new health context, reducing meat consumption. The experiment was a posttest only design with a comparison and a control group. Message design was informed by the EPPM and contained threat and efficacy components. Participants (Americans ages 25-44 who eat meat approximately once a day) were randomly assigned to view a high threat/ high efficacy video, a high threat/ low efficacy video, or to be in a control group. Dependent variables were danger control outcomes (i.e., attitudes, intentions, …
- Fehrenbach, Keri Szejda, Roberto, Anthony J, Mongeau, Paul A, et al.
- Created Date
Background: This study examines how pro-vaccine flu messages, guided by the Extended Parallel Process Model (EPPM), affect parents’ intentions to vaccinate their children. Methods: Parents of children six months to five years old (N = 975) were randomly exposed to one of four high-threat/high-efficacy messages (narrative, statistical, combined, control) and completed a follow-up survey. Differences between message conditions were assessed with one-way ANOVAs, and binary logistic regressions were used to show how constructs predicted intentions. Results: There were no significant differences in the ANOVA results at p = .05 for EPPM variables or risk EPPM variables. There was a significant …
- Hall, Sarah, Jehn, Megan, Mongeau, Paul, et al.
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