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ASU Electronic Theses and Dissertations


This collection includes most of the ASU Theses and Dissertations from 2011 to present. ASU Theses and Dissertations are available in downloadable PDF format; however, a small percentage of items are under embargo. Information about the dissertations/theses includes degree information, committee members, an abstract, supporting data or media.

In addition to the electronic theses found in the ASU Digital Repository, ASU Theses and Dissertations can be found in the ASU Library Catalog.

Dissertations and Theses granted by Arizona State University are archived and made available through a joint effort of the ASU Graduate College and the ASU Libraries. For more information or questions about this collection contact or visit the Digital Repository ETD Library Guide or contact the ASU Graduate College at gradformat@asu.edu.


June Cleaver, and the women who attempted to emulate her perfectly dressed, “happy homemaker” ideal, were considered the epitome of “womanhood” in the 1950s. However, the image of the quintessential domestic diva, in pearls and floral dress is surely a tired and no longer relevant label for the modern woman, right? This research aims to examine whether the “domesticated woman” is still the prevalent social script provided by American advertisers and to determine if there has been a significant change in how often women are portrayed as having an existence not predicated on the home or domestic duties over time. …

Contributors
Hawn, Allison, Mean, Lindsey, Nadesan, Majia, et al.
Created Date
2017

Sports communication is a vibrant, blossoming research area within the communication discipline. One of the more fruitful directions in sports communication research pertains to social media. Social media has embedded itself in the sports world in a very short period of time. As a result, there is a need for instructional resources that prepare students to understand the nuances and power that social media possess. This research provides the foundation for a case study textbook centered on social media and sports communication. Specifically, four cases dealing with: (a) athletes using social media to encourage input from fans; (b) sports organizations …

Contributors
Sanderson, Jimmy, Kassing, Jeffrey W, Ramirez Jr, Artemio, et al.
Created Date
2012

This dissertation sought to understand how leaders in a public-private strategic alliance collaboratively address complex community problems. The study responded to the gap in academic research of leadership and public relations in alliances to solve complex social issues, as well as the scant scholarly attention to alliance leaders' communications with stakeholders. Its findings corresponded to framing theory, stakeholder theory, SWOT (strengths/weaknesses/opportunities/threats) theory, complexity theory, and the subtopic of complex leadership -- all through the lens of public relations. This investigation culminated in the introduction of the C.A.L.L. to Action Model of Community Engagement, which demonstrates the confluence of factors that …

Contributors
Sweeter, Janice, Matera, Frances, Godfrey, Donald G., et al.
Created Date
2015