ASU Electronic Theses and Dissertations
- 2 English
- 2 Public
The purpose of this study was to measure the effect of gendered communication on women's behavioral intentions regarding nonprofit and for-profit entrepreneurship. Women represent half of the U.S. workforce, but only about one third of all American entrepreneurs are women. Feminists have argued that because entrepreneurship is largely understood as a masculine activity, women — who are predominantly socialized to espouse a feminine gender role — are less likely to become entrepreneurs. Previous scholarship and the particular theoretical lens of social feminism suggest that communication about entrepreneurship that is congruent with a feminine gender role would lead to the recruitment …
- Iffert, Audrey, Montoya, Mitzi M., Rund, James, et al.
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This study was designed to introduce specific activities/lessons to students in an online university gender and communication course. It was also designed to determine how participants made meaning of and felt about learning about intersectionality of gender and cultural identities, using arts-based data collection. Previous research on the symbolic nature of language, ground-breaking work on intersectionality, and work on arts-based research were instrumental frameworks in guiding this study. Participants were asked to create poems in response to their readings of class materials and vignettes about cultural identity issues that were provided to them. The researcher was able to determine how …
- Edmonds, Leonard, Caterino, Linda, Carlson, David L, et al.
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