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ASU Electronic Theses and Dissertations


This collection includes most of the ASU Theses and Dissertations from 2011 to present. ASU Theses and Dissertations are available in downloadable PDF format; however, a small percentage of items are under embargo. Information about the dissertations/theses includes degree information, committee members, an abstract, supporting data or media.

In addition to the electronic theses found in the ASU Digital Repository, ASU Theses and Dissertations can be found in the ASU Library Catalog.

Dissertations and Theses granted by Arizona State University are archived and made available through a joint effort of the ASU Graduate College and the ASU Libraries. For more information or questions about this collection contact or visit the Digital Repository ETD Library Guide or contact the ASU Graduate College at gradformat@asu.edu.


Subject
Date Range
2010 2020


企业并购是经济管理领域长盛不衰的研究话题,也是企业高投资与高风险并行的战略举措。并购后对品牌进行有效整合是实现并购价值的重要过程,只有对并购后的品牌进行整合,才能使并购取得应有的并购协同效应。在消费者导向意识不断深化,服务导向逐渐成为服务行业的主流导向的背景下,研究品牌并购中消费者感知及其忠诚显得尤为重要。企业并购过程中面临的风险与挑战之一就是消费者未必对商家的品牌并购行为买账,消费者忠诚受到影响。尽管已有学者提出品牌并购的企业更应关注消费者及其忠诚,但目前从消费者感知角度研究企业或品牌并购行为的研究较少。为了揭示消费者感知品牌并购的过程,探究品牌并购是否及如何影响消费者感知及忠诚,本文基于深度访谈法与情境下问卷调查法分析了消费者对品牌并购的感知及结果,并设计两项研究:研究一在理论分析与前人研究基础上,通过对消费者的深度访谈,确立了消费者感知的品牌并购价值的四个维度,分别为品牌联想、产品联想、组织联想与人员服务品质,并在借鉴前人研究结合本研究的具体背景,得出消费者感知的品牌并购价值的测量条目。研究二通过情境模拟下的问卷调查法,检验了消费者感知品牌并购价值、感知质量、感知价值、品牌忠诚、产品涉入以及品牌知名度之间的关系。在此基础上,本文对L教育集团在实践运营过程中的品牌并购案例进行详细分析,发现了L教育集团发起品牌并购的原因以及并购过程中存在的问题和改进建议。 研究结果显示:(1)消费者感知的品牌并购价值的四个维度分别为品牌联想、产品联想、组织联想与人员服务品质;(2)消费者感知品牌并购价值与感知质量有显著正相关关系,表明消费者感知品牌并购价值能够提高消费者的感知质量;(3)消费者感知质量对其感知价值有显著的正向影响,表明感知质量正向预测消费者的感知价值水平;(4)消费者感知质量对其品牌忠诚有显著的积极作用;(5)消费者感知品牌并购价值与消费者感知价值存在显著的正相关关系;(6)消费者感知品牌并购价值对消费者品牌忠诚的路径系数达到显著性水平;(7)消费者感知质量在感知并购价值与感知价值、品牌忠诚之间起部分中介作用;(8)产品涉入与品牌知名度在消费者感知并购价值与感知质量的关系之间起调节作用。 Dissertation/Thesis

Contributors
Han, Liqing, Pei, Ker-wei, Zhang, Anmin, et al.
Created Date
2019

Over a million children who attend American public schools experience homelessness every year. This study investigates the musical lives of children experiencing homelessness through the lens of the ecological systems theory (Bronfenbrenner, 1979). Children encounter music in a variety of ways and develop their own lexicon of meaning that depicts the relationships they have in, through, and around music. Relationship connections in this study were depicted through a system of relationship networks (Neal & Neal, 2013). In this study I present and analyze the cases of nine participants who attended an after-school care program at a homeless shelter for families …

Contributors
Box Mitchell, Corrie, Stauffer, Sandra L, Tobias, Evan, et al.
Created Date
2019

In 1976 Florynce R. Kennedy, a United States lawyer, activist, speaker, and author famously stated that “anybody with the brains and energy to become a teacher ought to want to become something better.” With these stigmas surrounding the teaching profession, it becomes a wonder that anybody decides to become a teacher, or even more difficult, stay in the profession. The state of Arizona, specifically, has reached landmark attrition rates and dissatisfaction surrounding lack of education funding. The stories of those leaving have been well publicized over the last year, but what about those who choose to stay? This dissertation examines …

Contributors
Luszeck, Amanda, Blasingame, James, Durand, Elizabeth S, et al.
Created Date
2019

This research introduces Roblocks, a user-friendly system for learning Artificial Intelligence (AI) planning concepts using mobile manipulator robots. It uses a visual programming interface based on block-structured programming to make AI planning concepts easier to grasp for those who are new to robotics and AI planning. Users get to accomplish any desired tasks by dynamically populating puzzle shaped blocks encoding the robot’s possible actions, allowing them to carry out tasks like navigation, planning, and manipulation by connecting blocks instead of writing code. Roblocks has two levels, where in the first level users are made to re-arrange a jumbled set of …

Contributors
Dave, Chirav, Srivastava, Siddharth, Hsiao, Ihan, et al.
Created Date
2019

Concert band classes have been part of the schooling landscape in Canada and the United States since the early 1900’s. Nevertheless, the context in which concert band classes have been offered recently has undergone a dramatic change. Typically, concert band classes have been offered as an elective course in schools, but more recently, concert band classes in some school settings have been required, especially at the beginning level. Because of the required band class context, it can no longer be assumed students in such band classes have the same music making goals exhibited by earlier generations of students. Persistence, resilience, …

Contributors
Mantie, Angela, Buss, Ray, Schmidt, Margaret, et al.
Created Date
2019

Computer science education is an increasingly vital area of study with various challenges that increase the difficulty level for new students resulting in higher attrition rates. As part of an effort to resolve this issue, a new visual programming language environment was developed for this research, the Visual IoT and Robotics Programming Language Environment (VIPLE). VIPLE is based on computational thinking and flowchart, which reduces the needs of memorization of detailed syntax in text-based programming languages. VIPLE has been used at Arizona State University (ASU) in multiple years and sections of FSE100 as well as in universities worldwide. Another major …

Contributors
De Luca, Gennaro, Chen, Yinong, Liu, Huan, et al.
Created Date
2020

This dissertation examines the first impressions that occur between Deaf consumers and American Sign Language (ASL)/English interpreters prior to a healthcare appointment. Negative first impressions can lead to a disconnect or loss of trust between Deaf consumers and interpreters and increase the risk for Deaf consumers to receive inadequate healthcare. The recognition of this risk led to an action research study to look at barriers to successful interactions between ASL/English interpreters and Deaf consumers. The mixed methods research design and associated research questions discovered factors and perceptions that contributed to the disconnect and subsequently informed a 10-week intervention with a …

Contributors
Covey von Pingel, Teddi Lynn, Bertrand, Melanie, Bernstein, Katie A, et al.
Created Date
2019

The focus of this research study was to better understand the development of a Professional Learning Community (PLC) culture within an urban middle school campus and to analyze if the intervention, intended to develop a campus PLC culture, had any positive or negative impact on student achievement. This mixed-methods research study utilized pre and post surveys and interviews with campus educators to delve into the perceptions of the development of a PLC culture within the middle school campus. Furthermore, student academic performance was explored through the analysis of state academic performance reports. The first significant finding of this study was …

Contributors
Herrera, José Antonio, Gee, Elisabeth, Henriksen, Danah, et al.
Created Date
2019

This study utilized a Culturally Responsive Teaching training and bi-weekly collaboration sessions to improve the connectedness between teachers and their Latino male students. Three first-year teachers and 21 students participated in this study to learn how teaching practice and student classroom experiences changed as a result of the innovations. The findings showed teachers modified their planning and teaching and demonstrated more frequent culturally responsive teaching behaviors at the end of the implementation period. Participating students also showed increased classroom engagement and stronger relationships with their teachers, in addition to feeling more valued and included in the classroom. This study highlights …

Contributors
Thomas, Richard, Bernstein, Katie, Waite, Bryan, et al.
Created Date
2019

The purpose of this action research study was to implement and analyze an intervention designed to improve perceptions of working with others as well as practice and improve emotional tools related to such interactions through the systematic development of ability emotional intelligence (EI) related skills. The present study sought to: (1) explore high school students’ perceptions of their role as part of a team during teamwork; (1a) investigate how perceptions differed by EI level; (2) examine how students’ perceptions of their role in teamwork were influenced by being paired with more advanced (ability EI) peers or less advanced peers, based …

Contributors
Zuniga, Alison Kara, Bertrand, Melanie, Buss, Ray, et al.
Created Date
2019