ASU Electronic Theses and Dissertations
- 2 English
This study provides an understanding of how administrative leaders make decisions regarding enrollment management within academic units at a major research university in the southwestern United States. Key enrollment management functions of recruiting, admissions, marketing, orientation, financial aid/scholarships, academic advising, student engagement, retention and career services were identified from the literature. Typically applied at the institutional level, this study provides an understanding of how leaders in academic units decide to implement enrollment management. A case study was conducted using qualitative data collection methods which emphasized interviews. Senior administrators, such as associate deans within academic units who have responsibility for enrollment …
- Debiaso, Nick, Mcintyre, Lisa, Hesse, Maria, et al.
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This study was conducted to (a) explore high achieving high school students' perceptions of the teaching profession, (b) examine the influence of these perceptions on intentions to teach, and (c) test a recruitment suite of tools to determine the effectiveness of recruitment messaging and strategies. The Theory of Planned Behavior (TPB) served as the theoretical framework for this study. Using the TPB allowed examination of students' behavioral, normative, and control beliefs as well as their attitudes, subjective norms, and efficacy and how those components affected intentions to teach. Participants included high school seniors in the top 20% of their class. …
- Cruz, Crystal B., Buss, Ray R, Barnett, Joshua, et al.
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