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ASU Electronic Theses and Dissertations


This collection includes most of the ASU Theses and Dissertations from 2011 to present. ASU Theses and Dissertations are available in downloadable PDF format; however, a small percentage of items are under embargo. Information about the dissertations/theses includes degree information, committee members, an abstract, supporting data or media.

In addition to the electronic theses found in the ASU Digital Repository, ASU Theses and Dissertations can be found in the ASU Library Catalog.

Dissertations and Theses granted by Arizona State University are archived and made available through a joint effort of the ASU Graduate College and the ASU Libraries. For more information or questions about this collection contact or visit the Digital Repository ETD Library Guide or contact the ASU Graduate College at gradformat@asu.edu.


Opera education is a relatively new addition to opera companies in the United States, introducing children and adults to opera and spreading the message that operas are dramatic stories told through music. This paper focuses on the opera education group OperaTunity and its relationship with the company Arizona Opera, which is based in Phoenix and Tucson, Arizona. The majority of the paper consists of a history of Arizona Opera, the establishment of its Opera Education Department, and the inception and activities of OperaTunity. The information in this account comes from interviews with personnel involved with OperaTunity and from documents pertinent …

Contributors
Miller, Rhea A., Holbrook, Amy, Kopta, Anne E, et al.
Created Date
2016

ABSTRACT This research is focused on technology in the arts, social media, and the opera singer. Topics include recent performance trends, social media, marketing techniques, and creating a successful brand. This paper also focuses on how to leverage social media platforms build a digital persona, and create an engaged audience. The same techniques used by corporations and opera companies for their social media and marketing strategy can be leveraged to increase brand awareness, build a strong network, and may aid in generating new opportunities for the opera singer. Key Words: Social Media, Opera Singer, Branding, Marketing, Technology Dissertation/Thesis

Contributors
Jones, Jennifer E., Kopta, Anne Elgar, Mills, Robert, et al.
Created Date
2016