ASU Electronic Theses and Dissertations
- 2 English
Opera education is a relatively new addition to opera companies in the United States, introducing children and adults to opera and spreading the message that operas are dramatic stories told through music. This paper focuses on the opera education group OperaTunity and its relationship with the company Arizona Opera, which is based in Phoenix and Tucson, Arizona. The majority of the paper consists of a history of Arizona Opera, the establishment of its Opera Education Department, and the inception and activities of OperaTunity. The information in this account comes from interviews with personnel involved with OperaTunity and from documents pertinent …
- Miller, Rhea A., Holbrook, Amy, Kopta, Anne E, et al.
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ABSTRACT This research is focused on technology in the arts, social media, and the opera singer. Topics include recent performance trends, social media, marketing techniques, and creating a successful brand. This paper also focuses on how to leverage social media platforms build a digital persona, and create an engaged audience. The same techniques used by corporations and opera companies for their social media and marketing strategy can be leveraged to increase brand awareness, build a strong network, and may aid in generating new opportunities for the opera singer. Key Words: Social Media, Opera Singer, Branding, Marketing, Technology Dissertation/Thesis
- Jones, Jennifer E., Kopta, Anne Elgar, Mills, Robert, et al.
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