ASU Electronic Theses and Dissertations
- 2 English
- 2 Public
“Digital Shakespeares” is a study of the ways that Shakespearean theaters and festivals are incorporating digital media into their marketing and performance practices at the beginning of the twenty-first century. The project integrates Shakespeare studies, performance studies, and digital media and internet studies to explore how digital media are integral to the practices of four North American and British Shakespearean performance institutions: the Oregon Shakespeare Festival, the Royal Shakespeare Company, Shakespeare’s Globe, and the Stratford (Canada) Festival. Through an analysis of their performance and marketing practices, I argue that digital media present an opportunity to reevaluate concepts of performance and …
- Way, Geoffrey Alexander, Thompson, Ayanna, Lehmann, Courtney, et al.
- Created Date
ABSTRACT This research is focused on technology in the arts, social media, and the opera singer. Topics include recent performance trends, social media, marketing techniques, and creating a successful brand. This paper also focuses on how to leverage social media platforms build a digital persona, and create an engaged audience. The same techniques used by corporations and opera companies for their social media and marketing strategy can be leveraged to increase brand awareness, build a strong network, and may aid in generating new opportunities for the opera singer. Key Words: Social Media, Opera Singer, Branding, Marketing, Technology Dissertation/Thesis
- Jones, Jennifer E., Kopta, Anne Elgar, Mills, Robert, et al.
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