Description
Marketing research in consumer packaged goods shows that consumers’ brand choices, category choices, and purchase volumes are all affected by different factors and in different ways by pricepromotions
and advertising. Research also suggests that brand-loyalty, purchase rates, and inventory behavior are important determinants of category choice. These findings are likely to be true of apples as well.
Details
Title
- The Impact of Advertising on Product Choice, Purchase Frequency, and Purchase Quantity: Washington Apples
Contributors
- Richards, Timothy James (Author)
- Patterson, Paul Malcolm (Author)
- Morrison School of Agribusiness and Resource Management (Publisher)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
1998
Resource Type
Collections this item is in
Identifier
- Identifier ValueASU 21.3:F 12/98-01
Note
- Faculty working paper series (Morrison School of Agribusiness and Resource Management) ; MSABR 98-01
- Includes bibliographical references (p. 26-27).