Description
Supermarkets use periodic price promotions, or “sales” on a regular basis for a variety of products. Relatively little is understood about why supermarkets promote perishable items such as fresh fruits and vegetables, dairy products or meat. The primary contribution of this paper lies in demonstrating that sales among perishable food items are mixed-strategy equilibria among multi-product retailers in which managers choose both the size of the promotion and the number of products to promote.
Details
Title
- Sales by Multi-Product Retailers
Contributors
- Richards, Timothy James (Author)
- Morrison School of Agribusiness and Resource Management (Publisher)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2004
Subjects
Resource Type
Collections this item is in
Identifier
- Identifier ValueASU 21.3:F 12/04-03
Note
- Faculty working paper series (Morrison School of Agribusiness and Resource Management) ; MSABR 04-03
- Includes bibliographical references (p. 29-33).