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Navigating the Digital Playing Field: Case Studies in Social Media and Sports Communication

Abstract Sports communication is a vibrant, blossoming research area within the communication discipline. One of the more fruitful directions in sports communication research pertains to social media. Social media has embedded itself in the sports world in a very short period of time. As a result, there is a need for instructional resources that prepare students to understand the nuances and power that social media possess. This research provides the foundation for a case study textbook centered on social media and sports communication. Specifically, four cases dealing with: (a) athletes using social media to encourage input from fans; (b) sports organizations using social media as an agenda-setting tool; (c) negative parasocial interaction expresse... (more)
Created Date 2012
Contributor Sanderson, Jimmy (Author) / Kassing, Jeffrey W (Advisor) / Ramirez Jr, Artemio (Committee member) / Mean, Lindsey J (Committee member) / Arizona State University (Publisher)
Subject Communication / Mass communication / Sports management / Facebook / social media / sports communication / Twitter
Type Doctoral Dissertation
Extent 139 pages
Language English
Reuse Permissions All Rights Reserved
Note Ph.D. Communication Studies 2012
Collaborating Institutions Graduate College / ASU Library
Additional Formats MODS / OAI Dublin Core / RIS

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Description Dissertation/Thesis