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Designing Small Business: A User-Centered Study of Needs, Resources, and Tools

Abstract Industrial design is the practice of creating solutions by studying people and businesses. Originally centered on development of goods, industrial design uses methods rooted in human behavioral study, human factors, and strategic problem solving. As our economy and professional practice shift away from manufacturing towards a service-dominant landscape, industrial design must align its profession to formally include service design. The small service business setting is a microcosm in which the value of design and branding in business is magnified. This research reinforces design's ties with services marketing and business and is dedicated to finding solutions for the backbone of our economy. Micro-businesses with fewer than 20 employees... (more)
Created Date 2012
Contributor Grimes, Lynelle Marie (Author) / Takamura, John (Advisor) / Peck, Sidnee (Committee member) / Wolf, Peter (Committee member) / Arizona State University (Publisher)
Subject Design / Business / Marketing / design strategy / design thinking / industrial design / service design / small business / strategic thinking
Type Masters Thesis
Extent 221 pages
Language English
Reuse Permissions All Rights Reserved
Note M.S.D. Design 2012
Collaborating Institutions Graduate College / ASU Library
Additional Formats MODS / OAI Dublin Core / RIS

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Description Dissertation/Thesis