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Developing an Emotional Design Predictor for Brand Loyalty

Abstract The aim of this study is to conduct the empirical tests on consumer's emotional responses of product design and the relationship between emotion and consumer's attitudinal loyalty to identify if there exists potential relationship links between these two factors together by following certain regulation. This study also seeks to compare Brand Loyalty of Apple products across two different cultures - China and US to see if there are any differences regarding their brand loyalty construction and expression. The emotional responses on product design were also studied in order to reveal potential emotional design issues between the two different cultures. Results of this study show that: (1) Brand loyalty strengthens a consumer's emo... (more)
Created Date 2012
Contributor Qu, Yonghao (Author) / Takamura, John (Advisor) / Shin, Dosun (Committee member) / Branaghan, Russell (Committee member) / Arizona State University (Publisher)
Subject Design / Cultural anthropology / Marketing / Brand Loyalty / Brand Personality / Consumer Behavior / Culture / Emotion / Product Design
Type Masters Thesis
Extent 160 pages
Language English
Reuse Permissions All Rights Reserved
Note M.S.D. Design 2012
Collaborating Institutions Graduate College / ASU Library
Additional Formats MODS / OAI Dublin Core / RIS

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Description Dissertation/Thesis