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Improving Student Employee Training: A Study of Web 2.0 Social Media Tools


Abstract Training student employees in Educational Outreach and Student Services (EOSS) at Arizona State University's West campus is important to maintaining a knowledgeable and productive workforce. This dissertation describes the results of an action research study in which social media tools were utilized as a delivery mechanism for training student employees on three ASU initiatives: the New American University, Sun Devil Pride and Social Entrepreneurship. The social media tools included YouTube and Vimeo, user-generated video sites, Facebook, and a Google Sites website. Five student employees in EOSS at the West campus were identified and recruited for a six-week study. The students participated in online pre- and post-surveys, blogging via... (more)
Created Date 2012
Contributor Smith, Sharon D. (Author) / Clark, Christopher M (Advisor) / Cook, Kevin T (Committee member) / Kelley, Michael F (Committee member) / Arizona State University (Publisher)
Subject Higher education / College Student Employment / Social Media / Training
Type Doctoral Dissertation
Extent 103 pages
Language English
Copyright
Reuse Permissions All Rights Reserved
Note Ed.D. Higher and Postsecondary Education 2012
Collaborating Institutions Graduate College / ASU Library
Additional Formats MODS / OAI Dublin Core / RIS


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Description Dissertation/Thesis