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Food Purchasing Behavior: Choice, Change, Challenge


Abstract This study was designed to influence consumer habits, specifically those relating to purchases of fruits, vegetables, and junk food. Previous studies have clearly shown the ineffectiveness of simply describing the health benefits of eating more fruits and vegetables (F/V). In contrast, this study aimed to change the result by changing the message: providing participants with insight into the hidden agendas of food companies and grocery stores, provide useful tips on how to include children when selecting F/V, and emphasizing the importance of parental modeling in regard to food purchases. Participants of this study were separated into two groups, the tour group and the education group. The tour group was guided through a grocery store where... (more)
Created Date 2013
Contributor Kinsfather, Diana Llelven (Author) / Johnston, Carol (Advisor) / Hekler, Eric (Committee member) / Tetreault, Colin (Committee member) / Arizona State University (Publisher)
Subject Nutrition / Education / Fruits and vegetables / Grocery store tour / Modeling / Purchasing behavior
Type Masters Thesis
Extent 109 pages
Language English
Copyright
Reuse Permissions All Rights Reserved
Note M.S. Nutrition 2013
Collaborating Institutions Graduate College / ASU Library
Additional Formats MODS / OAI Dublin Core / RIS


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Description Dissertation/Thesis