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Associations Between Moral Foundations and Healthy Eating Identity and Self-Efficacy

Abstract Background: Previous research suggests a healthy eater schema (i.e., identifying yourself as a healthy eater) may be a useful concept to target in interventions. A "stealth" intervention that discussed the moral issues related to food worked better at promoting healthful eating than an intervention focused on the health benefits. No research has explored the relationship between moral foundations, a theoretical model focused on delineating core "foundations" for making a moral decision, and healthy eater self-identity or self-efficacy. Purpose: We explored the relationship between moral foundations (i.e., harm/care, fairness/reciprocity, in-group/loyalty, authority/respect, & purity/sanctity) and health eater self-id... (more)
Created Date 2013
Contributor Kiser, Sarah (Author) / Hekler, Eric B (Advisor) / Ohri-Vachaspati, Punam (Committee member) / Wharton, Christopher (Committee member) / Johnston, Carol (Committee member) / Arizona State University (Publisher)
Subject Behavioral sciences / Nutrition / healthy eater self-identity / Moral Foundations / self-efficacy / Self-identity / Self-schema
Type Masters Thesis
Extent 84 pages
Language English
Reuse Permissions All Rights Reserved
Note M.S. Nutrition 2013
Collaborating Institutions Graduate College / ASU Library
Additional Formats MODS / OAI Dublin Core / RIS

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Description Dissertation/Thesis