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Emotional Design Research of Tableware for Chinese Restaurant

Abstract The process of this study involves conducting empirical tests on consumer's emotional responses toward tableware designs by statistic measurements (PrEmo), including both Chinese and American cultures. The objective to this study is to research the correlation between consumers' cognitive analysis of Chinese tableware designs and their emotional responses. The author proposes that the correlationship between consumers' cognition of Chinese tableware and emotional responses will lead to a new opportunity in the industrial design industry. Fifty-seven people responded to sixty-seven invitations to join the research project at Chinese restaurants in both China and America. Throughout the process of coding and organizing the survey ... (more)
Created Date 2013
Contributor Liu, Ran (Author) / Herring, Donald (Advisor) / Wolf, Peter (Committee member) / Wang, Ning (Committee member) / Arizona State University (Publisher)
Subject Design
Type Masters Thesis
Extent 61 pages
Language English
Reuse Permissions All Rights Reserved
Note M.S.D. Design 2013
Collaborating Institutions Graduate College / ASU Library
Additional Formats MODS / OAI Dublin Core / RIS

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Description Dissertation/Thesis