Skip to main content

An Attributional Explanation of Consumers' Responses to Government Regulations and Corporate Social Responsibility, with Implications for Childhood Obesity


Abstract There have been multiple calls for research on consumers' responses to social issues, regulatory changes, and corporate behavior. Thus, this dissertation proposes and tests a conceptual framework of parents' responses to government regulations and corporate social responsibility (CSR) that address juvenile obesity. This research builds on Attribution Theory to examine the impact of government regulations and CSR on consumers' attitudes and their subsequent behavior. Three pilot studies and three main experiments were conducted; a between-subjects and randomized experimental design being used to capture the effects of regulations and corporate actions on product satisfaction, company evaluations, and behavioral intentions, while ... (more)
Created Date 2013
Contributor Dumitrescu, Claudia State (Author) / Shaw Hughner, Renée (Advisor) / Schmitz, Troy G. (Committee member) / Seperich, George (Committee member) / Shultz, Ii, Clifford J. (Committee member) / Arizona State University (Publisher)
Subject Business / Marketing / attribution theory / corporate social responsibility / food advertising / food marketing / government regulations
Type Doctoral Dissertation
Extent 258 pages
Language English
Copyright
Reuse Permissions All Rights Reserved
Note Ph.D. Business Administration 2013
Collaborating Institutions Graduate College / ASU Library
Additional Formats MODS / OAI Dublin Core / RIS


  Full Text
3.0 MB application/pdf
Download Count: 1825

Description Dissertation/Thesis