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Home is Where the Work is Women, Direct Sales, and Technologies of Gender

Abstract This dissertation examines how direct selling organizations compel women to believe that direct selling is, among other things, centered on the needs of women. Drawing upon feminist interdisciplinary methodologies, this dissertation brings together qualitative, archival, and ethnographic materials to analyze direct selling through a technologies of gender framework. I argue that multi-level marketing direct selling companies (like Avon, Tupperware, Mary Kay, etc.) are able to turn belief into profits because they strategically tap into gender ideologies. I show that discursive technologies of gender coalesce with race and class discourses and are put to work by direct selling companies to construct a specific type of direct seller. This dis... (more)
Created Date 2013
Contributor Lamoreaux, Tiffany (Author) / Hibner Koblitz, Ann (Advisor) / Fonow, Mary M (Committee member) / Leong, Karen (Committee member) / Arizona State University (Publisher)
Subject Women's studies / Gender studies / Avon / Direct sales / Direct selling / Gender and Labor / Tupperware / Women's Work
Type Doctoral Dissertation
Extent 236 pages
Language English
Reuse Permissions All Rights Reserved
Note Ph.D. Gender Studies 2013
Collaborating Institutions Graduate College / ASU Library
Additional Formats MODS / OAI Dublin Core / RIS

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Description Dissertation/Thesis