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"Using Design to Make the Home Whole": Meaning and the Model Home-Arizona in the 1950s


Abstract Scholars have written much about home and meaning, yet they have said little about the professionally furnished model home viewed as a cultural artifact. Nor is there literature addressing how the home building industry uses these spaces to promote images of family life to increase sales. This research notes that not only do the structure, design, and layout of the model home formulate cultural identity but also the furnishings and materials within. Together, the model home and carefully selected artifacts placed therein help to express specific chosen lifestyles as that the home builder determines. This thesis considers the model home as constructed as well as builder's publications, descriptions, and advertisements. The research recog... (more)
Created Date 2013
Contributor Golab, Coreen Renee (Author) / Brandt, Beverly K. (Advisor) / Bernardi, Jose (Committee member) / Schleif, Corine (Committee member) / Arizona State University (Publisher)
Subject Design / Aesthetics / Marketing / 1950s / cultural artifact / home building / merchandising / model homes / ranch house
Type Masters Thesis
Extent 153 pages
Language English
Copyright
Reuse Permissions All Rights Reserved
Note M.S.D. Design 2013
Collaborating Institutions Graduate College / ASU Library
Additional Formats MODS / OAI Dublin Core / RIS


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Description Dissertation/Thesis