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In Search Of Better Brainstorming Through A Two Step Process


Abstract Much of the literature and many of the studies surrounding brainstorming focus on the performance and the quantitative aspects of the process in comparing the efficacy of individual versus group settings, specifically the benefits and pitfalls associated with each. This study looked at using alternate combinations of both individual and group styles of brainstorming to most efficiently maximize production of ideas and satisfaction of participants, while minimizing obstacles and shortcomings typically seen in brainstorming sessions. This research was designed to compare results of three different aspects of these sessions: real efficacy, perceived efficacy, and participant satisfaction. Two cohorts of eight student volunteers each were used ... (more)
Created Date 2013
Contributor Marinello, Michael (Author) / Heywood, William (Advisor) / Christensen, Tamara (Committee member) / Wolf, Peter (Committee member) / Arizona State University (Publisher)
Subject Design / Brainstorming
Type Masters Thesis
Extent 103 pages
Language English
Copyright
Reuse Permissions All Rights Reserved
Note M.S.D. Design 2013
Collaborating Institutions Graduate College / ASU Library
Additional Formats MODS / OAI Dublin Core / RIS


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Description Dissertation/Thesis