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Retail Lighting and Consumer Product Perception: A Cross-Cultural Study

Abstract The study of lighting design has important implications for consumer behavior and is an important aspect of consideration for the retail industry. In today's global economy consumers can come from a number of cultural backgrounds. It is important to understand various cultures' perceptions of lighting design in order for retailers to better understand how to use lighting as a benefit to provide consumers with a desirable shopping experience. This thesis provides insight into the effects of ambient lighting on product perception among Americans and Middle Easterners. Both cultural groups' possess significant purchasing power in the worldwide market place. This research will allow marketers, designers and consumers a better unders... (more)
Created Date 2013
Contributor Alsharhan, Dalal (Author) / Kroelinger, Michael (Advisor) / Eaton, John (Committee member) / Heywood, William (Committee member) / Arizona State University (Publisher)
Subject Design / Marketing / Behavioral sciences / Atmospherics / Environmental Psychology / Impulse Buying / Lighting Design / Retail Design / Retail Lighting
Type Masters Thesis
Extent 228 pages
Language English
Reuse Permissions All Rights Reserved
Note M.S.D. Design 2013
Collaborating Institutions Graduate College / ASU Library
Additional Formats MODS / OAI Dublin Core / RIS

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Description Dissertation/Thesis