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The YouTube Celebrity: Common Factors of Successful YouTuber Channels


Abstract The YouTube Celebrity examines some of the top YouTube channels and their common methods of creation and communication. In this project I created and posted several videos and blogs discussing some common factors of success, using real world examples and the theory behind the medium and the people. I argue that successful YouTubers use a deliberate presentation as an amateur creator in order to gain authenticity. I use my experimental creation of videos and digital discussion of these ideas to develop my argument as well as applicable literature from relevant fields.
Created Date 2014-05
Contributor Riley, Megan Nicole (Author) / Halavais, Alexander (Thesis Director) / Scott, Suzanne (Committee Member) / Barrett, The Honors College () / School of Letters and Sciences () / School of Politics and Global Studies ()
Subject Amateur Skills / Digital Media / YouTube / Digital Videos / Internet / Digital Literacy
Series Academic Year 2013-2014
Type Text
Extent 14 pages
Language English
Copyright
Reuse Permissions All Rights Reserved
Collaborating Institutions Barrett, the Honors College
Additional Formats MODS / OAI Dublin Core / RIS


  Viral Videos and Trends- Who Wrote Cups%3F.mp4
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  Riley_M_Spring_2014.pdf
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  Episode 5- YouTubers and Coca Cola %28Branding Thyself and Thybusiness%29.mp4
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  Will Google%2B Destroy Us All%3F.mp4
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  The YouTube Platform and Success.mp4
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  Video Production and YouTube Success.mp4
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  Episode One- Creating a Thesis.mp4
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