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Consumer Preference Study: Consumer willingness-to-pay for hotel room amenities

Abstract Hotel amenities and their influence on consumer choice have been extensively studied by academics. These have largely focused on consumer preferences vacation modes and the psychographic characteristics of travelers. Revenue managers make practical use of this information by attempting to match available hotel rooms with traveler demands for accommodations, setting prices that maximize profits for the hospitality company. The experienced revenue manger is able to determine the most profitable price schedule for a room types across many distribution channels. This study was conducted to test the use of choice modeling for objectively assessing dollar values of three basic amenities for consumers (room type, kitchen availability and price). R... (more)
Created Date 2014
Contributor Johnston, Adriana Kale (Author) / Lacher, Richard (Advisor) / Chapman, Jeffrey (Committee member) / Tyrrell, Timothy (Committee member) / Arizona State University (Publisher)
Subject Economics, Commerce-Business / Management / Choice modeling / conditional logit / market segmentation / Revenue Management / room amenities / willigness to pay
Type Masters Thesis
Extent 56 pages
Language English
Reuse Permissions All Rights Reserved
Note M.S. Community Resources and Development 2014
Collaborating Institutions Graduate College / ASU Library
Additional Formats MODS / OAI Dublin Core / RIS

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Description Dissertation/Thesis