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The Effect of Gendered Communication on Women's Behavioral Intentions Regarding Nonprofit and For-Profit Entrepreneurship

Abstract The purpose of this study was to measure the effect of gendered communication on women's behavioral intentions regarding nonprofit and for-profit entrepreneurship. Women represent half of the U.S. workforce, but only about one third of all American entrepreneurs are women. Feminists have argued that because entrepreneurship is largely understood as a masculine activity, women — who are predominantly socialized to espouse a feminine gender role — are less likely to become entrepreneurs. Previous scholarship and the particular theoretical lens of social feminism suggest that communication about entrepreneurship that is congruent with a feminine gender role would lead to the recruitment of a greater number of women entr... (more)
Created Date 2014
Contributor Iffert, Audrey (Author) / Montoya, Mitzi M. (Advisor) / Rund, James (Advisor) / Niemczyk, Mary (Committee member) / Arizona State University (Publisher)
Subject Entrepreneurship / Communication / Higher education / business / communication / entrepreneurship / gender / women
Type Doctoral Dissertation
Extent 212 pages
Language English
Reuse Permissions All Rights Reserved
Note Ed.D. Educational Administration and Supervision 2014
Collaborating Institutions Graduate College / ASU Library
Additional Formats MODS / OAI Dublin Core / RIS

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Description Dissertation/Thesis