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Perceptions of International Tourism Destinations

Abstract Destination image has been explored by studying various aspects of the process of forming a perception about an area and choosing to visit or not. This study uses a variety of theories from previous research which has focused on subsets of factors which influence the overall process to create a model to organize the perception formation and decision making progress into one continuous and interrelated progression. Online questionnaires using Likert scale statements and questions were distributed to participants through Facebook in order to measure and test the model. A total of 266 questionnaires were completed and analyzed using t test, ANOVA, regression, factor analysis, and cluster analysis. The original model from the beginning of the s... (more)
Created Date 2014
Contributor Hugo, Nichole Christine Crandall (Author) / Nyaupane, Gyan (Advisor) / Andereck, Kathleen (Committee member) / Buzinde, Christine (Committee member) / Harrill, Rich (Committee member) / Arizona State University (Publisher)
Subject Marketing / Psychology / decision making process / destination choice / destination image / developing countries / tourism marketing
Type Doctoral Dissertation
Extent 132 pages
Language English
Reuse Permissions All Rights Reserved
Note Doctoral Dissertation Community Resources and Development 2014
Collaborating Institutions Graduate College / ASU Library
Additional Formats MODS / OAI Dublin Core / RIS

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Description Dissertation/Thesis