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Keeping Betty Ugly: Manufacturing Diversity for Network TV

Abstract This dissertation examines the ways ABC/Disney's Ugly Betty (ABC 2006-2010) manufactures diversity to create an illusion of the U.S. as a site of multiple pluralisms and equality by re-scripting the ugly duckling parable as a Latino de-racialization project and assimilation narrative. The success of the show's original version, Colombian telenovela, Yo Soy Betty, La Fea (RCN 1999-2001), escalated into an international franchise, licensed by and culturally adapted for television markets around the globe. The image the United States promotes of itself, as seen through its media products (especially Disney products) valorize and export discourses of The American Dream around the globe. In order to maintain this carefully crafted self-i... (more)
Created Date 2015
Contributor Martinez, Michelle (Author) / Haggins, Bambi (Advisor) / Danielson, Marivel (Committee member) / Himberg, Julia (Committee member) / Arizona State University (Publisher)
Subject Hispanic American studies / Mass communication / Gender studies / Diversity / Latina/o / Media / Queer / Stereotypes / TV
Type Doctoral Dissertation
Extent 154 pages
Language English
Reuse Permissions All Rights Reserved
Note Doctoral Dissertation English 2015
Collaborating Institutions Graduate College / ASU Library
Additional Formats MODS / OAI Dublin Core / RIS

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Description Dissertation/Thesis